Job Description

The

Sales Representative

at

Canada First

is responsible for delivering in-person consultations and customized sales presentations to homeowners. This role focuses on helping clients understand the value of home fortification and security products that protect their families and properties.

Sales Representatives conduct home visits, perform

SafeHome360 Home Defence Audits

, present tailored solutions, handle objections, and close sales with professionalism and confidence. The ideal candidate is motivated, personable, and skilled at building trust while achieving or exceeding sales goals.

This is a customer-facing, revenue-driving position that combines education, service, and consultative selling to make a real impact on the safety of Canadian homes.

Purpose

To generate revenue through face-to-face sales by educating homeowners, providing tailored recommendations, and guiding them toward smart fortification and security solutions that protect their families and properties.

Key Responsibilities

Sales Appointments

Conduct in-home consultations with homeowners, including full

Home Defence Audits

, tailored recommendations, and pricing presentations. Present product options clearly and confidently, ensuring customers understand the value of each solution.
Closing & Upgrading

Professionally handle objections and close sales in a consultative manner. Recommend additional fortifications where appropriate to enhance customer protection and increase overall sale value.
Lead Management & Follow-Up

Follow up promptly with all assigned leads via phone, text, or email to confirm appointments and move prospects toward a decision. Maintain consistent communication with leads to maximize conversion and trust.
CRM & Pipeline Management

Enter detailed notes and update deals in the CRM after every appointment to track activity and progress. Participate in weekly pipeline reviews with the Sales Manager.
Customer Experience & Trust Building

Arrive on time, present yourself professionally, and build confidence through clear and honest communication. Act as a trusted advisor, helping homeowners identify vulnerabilities and understand the benefits of Canada First's fortification solutions.
Compliance & Feedback

Follow the approved sales process and company script for consistency and quality assurance. Maintain sales kits, marketing materials, and demo items for all appointments. Provide valuable feedback to the Sales Manager on market response and customer insights.

Qualifications

Education:

High school diploma or equivalent (required)
Experience:

1+ years of in-person sales experience (home services, construction, or security sales preferred) Proven ability to meet or exceed sales targets Experience with door-to-door or appointment-based sales is a strong asset

Skills & Attributes

Strong face-to-face communication and persuasion skills High level of professionalism, integrity, and customer empathy Self-motivated and results-driven with strong organizational discipline Excellent objection handling and problem-solving ability Comfortable educating homeowners and tailoring premium solutions Ability to manage multiple appointments daily and maintain accurate follow-ups Confidence in making high-ticket sales and handling closing conversations

About the Company

At

Canada First (canadafirst.com)

, we help Canadians protect what matters most--their homes and families. We provide comprehensive

home fortification and defence solutions

, combining advanced materials, professional installation, and expert education to make homes stronger, safer, and more resilient.

Our flagship

SafeHome360

system empowers homeowners with the tools and knowledge to identify vulnerabilities and implement proven defences against break-ins, weather, and other risks.

We are driven by a simple mission:

to fortify Canadian homes with integrity, quality, and care.

Every installation reflects our commitment to craftsmanship, customer satisfaction, and community safety.

Job Type: Full-time

Pay: $210,000.00-$250,000.00 per year

Work Location: In person