Head of Digital Marketing, Analytics and Marketing Technology is an executive leadership position that will drive the transformation and execution of our digital marketing technology, analytics capabilities and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO), the role will oversee a team of 175+ professionals globally, to deliver exceptional digital experiences, as well as non-digital creative experiences that drive business growth, customer engagement world-class operational excellence through automation, data-driven decision making, and strategic prioritization.
This is a new role that combines strategic leadership in marketing, digital marketing innovation, and creative design excellence to drive organizational success and brand growth.
Top priorities for this role include:
Building a streamlined, integrated team across digital, analytics, and design that maximizes the use of technology, AI, data and automation to meet our business needs
Defining the vision and implementing AI and new technologies across the team
Transforming and bringing best in class practices, and knowledge in tech, data and analytics to the team, and driving the use of AI across the team
Key near-term successes of this role include defining future state technology and organization, identification of top priorities and plan to implement key priorities.
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