Job Description

Join the team that's backed by

50+ years

of proven results and is acting like a hungry start-up. We're building a brand-new, in-house growth engine from the ground up after years of outsourcing, and we're expanding into new markets and new lines fast. If you're fueled by experiments, clear results, and building something that spans multiple brands, this is your moment.

Responsibilities:

Strategy & planning

Build

annual + quarterly growth plans

per brand (goals, budgets, channel mix, target CAC/ROAS, seasonality ramps). Translate plans into

weekly sprints

and campaign roadmaps.

Acquisition & Demand generation

Own

Google Ads

(Search/Performance Max/Remarketing) and

Meta

(Facebook/Instagram) for all 3 brands. Stand up

local SEO

playbook (GBP management, citations, service pages, reviews engine). Run

micro-campaigns

for high-value verticals (property managers, GCs, hi-rise).

Lifecycle & retention

Build

email/SMS

flows (estimate follow-ups, abandoned quotes, pre-/post-service, review asks, referral offers). Launch

cross-selling opportunities

; run "reactivation" for lapsed customers.

CRO & web

Ship

high-converting landing pages

(service/geo pages) and A/B tests (copy, form steps, pricing blocks). Maintain site hygiene (speed, tracking, schema, accessibility).

Attribution & reporting

Implement

first-party analytics

: GA4, server-side events, call tracking, CRM tie-ins. Publish a

Monday.com

dashboard weekly: spend, leads, jobs booked, CPA/CAC, ROAS, LTV/CAC, Book Rate%.

Content & brand

Create on-brand assets (shorts, UGC prompts, before/after reels, case studies), leveraging

AI

to scale. Maintain

review velocity

and reputation responses across Google/Facebook.

AI & automation

Use

ChatGPT/Gemini/Claude, etc

+ workflow tools to automate: ad variants, headlines, negative keywords, reporting, and QA. Pilot

AI receptionist/FAQ

and

routing

for after-hours leads.

Collab & ops

Partner with Sales/Ops to align

offers

, staffing capacity, and

route density

goals. Manage any specialty contractors (video, design) and keep them on KPI rails.

What success looks like (KPIs):

Acquisition

Qualified leads:

Huber + Blue Diamond + Bin Clean = target per quarter (you'll set baselines in month 1)

Cost per lead (CPL):

by brand and service line (target down MoM)

Booked-job rate

(Estimates ? Booked): +10-20% in first 90 days

ROAS (paid):

? 3.0 across portfolio after month 3 (service-line targets vary)

Revenue & efficiency

Build -> Implement -> Track a Plan

Retention/Lifecycle

Reactivation rate

of lapsed 12-mo customers: +15% by Q2

Review velocity:

? 25 new Google reviews/mo across brands; avg rating ? 4.7

Ops & accuracy

Attribution coverage:

95%+ sessions/leads tracked with source/medium/campaign

Weekly dashboard

prepared by Monday 9:30 AM ET

Must-have skills & experience

3-6+ years hands-on

Google Ads + Meta

for

service businesses

(not just strategy--actual in-platform work). Proven

CRO/landing page

testing (copy, layouts, forms) and

GA4/Tag Manager

competence. Comfortable with

local SEO

fundamentals (GBP, NAP, citations, reviews, schema). Demonstrable use of

AI tools

(prompting frameworks, creative generation, data summarization, basic automation). Clear, concise comms; can translate performance into decisions for owners/ops.

Nice-to-haves

High-rise/construction-adjacent experience; knowledge of various

CRM

tools. Email/SMS (Zoho/Mailchimp/Monday.com) and light HTML/CSS. Basic design/video chops (Canva/CapCut/Adobe Express).

Tooling & tech stack:

Ads:

Google Ads, Meta Ads, (optionally) Microsoft Ads

Analytics:

GA4, Google Tag Manager, Looker Studio (dashboards), CallRail (or similar)

Web/CRO:

WordPress (Elementor/Divi), Unbounce/HubSpot LPs (optional), Hotjar

Lifecycle:

Mailchimp/Zoho (email), Twilio/Attentive or SimpleTexting (SMS)

SEO/Content:

Google Business Profile, Semrush, Surfer/NeuronWriter

AI:

ChatGPT (Team), Gemini, Claude; Opus/CapCut/Descript; Midjourney/Firefly optional

Project/Reporting:

Monday.com (your central dashboard), Google Drive

How to apply

Apply on Indeed with your resume and a short note highlighting one campaign you built end-to-end, the baseline and final metrics, and what you'd try first in Month 1 here.
Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

Company events Dental care Employee assistance program Extended health care Life insurance On-site parking Vision care
Experience:

Marketing: 3 years (required)
Licence/Certification:

G drivers license with clean record (required)
Work Location: Hybrid remote in London, ON