Job Description

At Kabam, we\'re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in\xe2\x80\xa6

We are looking for an ASO Specialist to grow our player base within a portfolio of App/Play store listings worldwide. This is a unique role for an exceptional digital marketer who will have a high impact on the success of our games. In this cross functional position you will support Kabam\'s ASO strategy, optimize our portfolio of app store listings to improve conversion and discoverability while defining and tracking key metrics for innovative ASO experiments and content initiatives. You will partner with Kabam product teams, ad-tech partners, creative leads and brand teams to ensure our portfolio of app store listings support Growth Marketing targets.

This is a hybrid role that can be based out of our Los Angeles or San Francisco offices.

As an ASO Specialist, you will:

• Identify new growth opportunities including keyword recommendations and creative optimization opportunities while continuously monitoring the performance across the portfolio
• Create rigorous A/B testing roadmaps for the games
• Work with ASO tools and internal stakeholders to gain insights and identify areas for improvement
• Work cross-functionally between product leaders, brand marketing, data science and creative to execute experimentations
• Conduct marketplace analysis of Kabam\'s competition to support ASO optimization strategies
• Collaborate with Growth Marketers to help drive success in user acquisition and retention goals
• Stay informed of ASO trends and formulate new ideas to test

To be successful in this role, your background includes:

• Bachelor\'s degree or at least 2+ years of equivalent professional ASO
• Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics across the portfolio
• Knowledge of ASO best practices and algorithms for Apple App Store and Google Play (Steam is a plus)
• Expert knowledge of A/B testing tools and platforms, including Apple\'s Product Page Optimization, Google Play store listing experiments, as well as third-party platforms (e.g., SplitMetrics, Storemaven, Geeklab)
• Proven experience using ASO research and measurement tools such as AppTweak, Sensor Tower and

to run A/B tests * Strong communication and presentation skills

• Ability to build meaningful and trustworthy relationships with internal and external stakeholders
• Capable of operating on all levels to problem solve and achieve results
• Be self-organized and prioritize work to ensure the ASO roadmap is optimized for size/scale against priority lines of business/markets
• Mobile app experience in gaming, entertainment or social networks is a plus
• Experience with optimizing growth campaigns using custom product pages
• Familiarity with In-App Event cards and Promotional Content optimization strategies
• Experience with paid media and search ads (e.g. Apple Search Ads) is a plus

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here\'s a look at some of the support we provide our people:

• Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, and disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
• Flexible Spending Accounts: our benefits include commuter benefits, additional healthcare spending, and dependent care.
• 401K Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program for their 401K.
• PTO and Parental Leave: we offer paid parental leave, unlimited paid time off, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
• Learning and growth: we encourage people to grow both personally and professionally, and support this through regular lunch & learns and a stipend to a LifeBalanced account, which can be applied to learning as well as other personal expenses.
• Pay transparency: we share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
• Cool spaces: our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it\'s trying new local eats while enjoying the view in downtown SF or DTLA - we want our people to feel like their time spent in office is worthwhile!
• Giving back: our \'Agents of Change\' initiative is how we support the communities close to our heart, and we have several events and fundraisers every year that Agents of Change organize.

$59,700 - $89,500 a year

This salary range is specific to candidates located in British Columbia. The salary of the successful candidate will vary within this range based on their knowledge, skills, and abilities.

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn\'t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

About Kabam

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

Kabam\'s games, , , and , have generated hundreds of millions of downloads and have received multiple awards including Apple\'s Editor\'s Choice and Google Play\'s Best Game of the Year.

Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Kabam