Job Description

Description :
Our Story & Purpose:
We're Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We've made bold commitments to become net-zero by 2040 across all mortgages and loans, and we're actively pursuing strategies in Indigenous banking and financial resilience for our members.
As the largest private sector Living Wage Employer in Canada, we're proud to be consistently recognized as one of the country's Top Employers. If you're ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!
Your Role in Supporting Our Members:
As a Growth Marketing Manager, you will take ownership of acquiring, retaining and deepening relationships with Visa members at Vancity. This role has oversight of the holistic member relationship as it pertains to our Visa products.
You will be responsible for identifying untapped segments for growth, crafting incentives for new Visa members, positioning our Visa products, and delivering the go-to-market strategy. You thrive on connecting with cross-functional teams to develop innovative marketing initiatives that increase acquisition of new members, deepen relationships with existing Visa members, and minimize attrition through a member's lifecycle with Vancity. Succeeding in this role will mean understanding our business, our members, and levers for growth while dynamically evolving our marketing strategy and tactics focused on the Visa portfolio.
You will have a marketing specialist who will report to you, who will support you in setting the strategies, executing the plans, and measuring performance for our Visa portfolio. You will report to the Senior Marketing Manager.
This is a permanent, full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically, you'll be required to attend in-person activities or events.
How You'll Make an Impact:

• Partnering with our product teams and cross-functional stakeholders to develop marketing strategies that successfully drive growth and build engagement with existing Visa members
• Using a data-driven approach to plan, execute, and optimize campaigns within a variety of marketing channels (lifecycle journeys, organic social media, paid media, events, and face-to-face) focused on Visa products
• Taking ownership of product positioning, messaging, and the go-to-market strategy for Visa to achieve business objectives
• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs, while connecting results to opportunities for improvement
• Enabling branches, member support, and other internal teams to tell a compelling story about our product benefits
• Managing multiple high-priority projects in a deadline and data-driven environment
• Leading and mentoring your team, guiding them to deliver high quality marketing campaigns

What You'll Bring to the Team:

• A university degree, preferably in Marketing, Business, or a related field
• 5-10 years of professional experience in Marketing (preferably in the financial services sector or on Visa services)
• Proven experience leading engaged marketing teams
• In-depth knowledge of marketing strategy, delivery, and all elements of the marketing mix (lifecycle journeys, organic social media, paid media, events, and face-to-face), with specific experience in digital marketing
• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy
• Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads
• Strong communication skills with an ability to use influencing skills to drive team alignment
• Strong analytical skills to measure performance, derive insights, and aid in decision making
• Superior storytelling and presentation skills
• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach

You'll Thrive Here If You Are:

• Strategic - You connect the dots across business goals and marketing tactics to drive growth
• Analytical - You use data to inform decisions and continuously improve performance
• Collaborative - You build strong relationships across teams to deliver integrated solutions
• Curious - You seek out new opportunities and stay ahead of industry trends
• Inclusive - You value diverse perspectives and create marketing that resonates with all members

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed
What You'll Earn:
This role offers a salary range of $91,000 to $136,400 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.
Why You'll Love Working Here:
A career at Vancity is more than just a job, you're joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We're the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada's Top Employers
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs
• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time
• Extra Stat Holidays: In addition to BC's 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:
Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.
At Vancity we're committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.
We are also committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at recruitment@vancity.com. We're here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.

Skills Required