Job Description

Job Requisition ID #
25WD92068
25WD92068, Growth Marketing Manager, SMB
Position Overview
The Growth Marketing Manager, SMB will serve as a strategic partner for our Construction Territory team in AMER and will drive key growth initiatives to build pipeline and drive net new Annual Contract Value (ACV). This role requires expertise in managing 1-to-many programs and channels such as webinars, programmatic display, emails, and various Account-Based Marketing (ABM) strategies, with a close partnership with sales.
At Autodesk, we're helping people imagine, design, and create a better world. As a global leader in 3D design, AECO, and entertainment software, we foster innovation within almost every industry you can think of. Our Emerging Business Team is pivotal in driving growth and attracting new logos within the SMB sector. We are seeking a talented and driven Growth Marketing Manager to join our team and spearhead our demand generation efforts.
Responsibilities
Demand Generation and Growth Marketing Strategy Development
Develop and execute a comprehensive demand generation strategy for the Growing SMB Vertical (Territory) to support our growth goals
Ensure strategies align with company goals, integrating with product priorities, sales initiatives, and marketing objectives
? Cross-functional Collaboration
Work closely with sales teams to understand their objectives, challenges, and feedback
Align strategies and campaigns with sales goals to support lead and pipeline generation
Facilitate sales and marketing alignment by obtaining insights, sharing campaign performance, and adjusting tactics based on sales feedback
Collaborate with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation
Campaign Planning and Execution
Plan and implement omni-channel campaigns across email, paid channels, and webinars
Forecast, track, and report on campaign performance
Run experiments in new channels and test campaign variables to optimize performance
Lead Generation and Nurture
Own omni-channel lead generation programs, partnering closely with our Automation and Operations teams
Oversee the lead lifecycle from lead creation through sales handoff, including lead generation, timely sales follow-up, and reporting
Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline
Minimum Qualifications
Minimum 5 years of experience in growth or demand generation marketing with a strong track record of driving pipeline and revenue
Experience running broad and tactical ABM programs and partnering closely with Sales
Strong knowledge of webinars, programmatic display programs, and email campaigns
Ability to develop and execute marketing strategies and campaigns that align with sales goals
Excellent analytical, communication, and collaboration skills
Experience managing campaigns in 6sense
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Salary transparency Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
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