Job Description

The Canadian Association of Medical Aesthetics (CAMA) is a national education provider in non-surgical medical aesthetics. We deliver hands-on courses, cadaver labs, business training, and the Canadian Aesthetics Expo--connecting nurses, physicians, dentists, and allied health professionals with world-class education and industry partners.

We are entering a strong growth phase and are looking for a data-driven

Growth Marketing Manager

to own our acquisition and enrollment engine across Canada and beyond.

Role Overview:

The

Growth Marketing Manager

is responsible for driving measurable growth across all CAMA programs and events, including training courses, cadaver labs, masterclasses, and the Canadian Aesthetics Expo. This role will own the full marketing funnel--from lead generation to enrollment and reactivation--using paid media, email, landing pages, and conversion optimization.

You will work closely with leadership, sales, and operations to ensure our marketing efforts are efficient, trackable, and aligned with capacity and revenue targets.

Key Responsibilities1. Growth Strategy & Planning

Develop and execute quarterly and annual growth plans tied to: Course and program enrollments Cadaver lab and masterclass registrations Expo attendee ticket sales Set channel strategies (Meta, Google, email, remarketing, partnerships, etc.) and allocate budgets accordingly. Identify new growth opportunities (new audiences, regions, offers, and partnerships).
2. Performance Marketing (Paid Media)

Plan, launch, and optimize campaigns on Meta (Facebook/Instagram), Google Ads, and other relevant platforms. Manage daily/weekly performance, including audience targeting, bids, budgets, and creative testing. Maintain and improve performance metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
3. Funnel & Conversion Optimization

Own the performance of key landing pages for: Core training courses Cadaver labs and workshops Expo ticket sales and special campaigns Run structured A/B tests on headlines, page copy, layout, CTAs, forms, pricing presentation, and use of social proof. Collaborate with web developers and designers to implement, measure, and iterate on CRO experiments.
4. Lifecycle & Email Marketing

Design and manage email and basic SMS campaigns for: Lead nurturing (especially nurses and doctors new to aesthetics) Deadline-driven campaigns (early bird, last chance, limited seats) Reactivation of past leads and alumni Build and maintain segmentation by profession, interest, and stage in the customer journey. Coordinate with sales to ensure follow-ups and campaigns are aligned and timely.
5. Analytics, Tracking & Reporting

Own marketing analytics setup and hygiene: Pixels, tags, UTM structures, event tracking, and GA4 Integration with CRM and enrollment systems Build and maintain simple dashboards and reports showing: Leads by source CPL/CPA by campaign Enrollment and ticket sales performance against targets Provide weekly and monthly performance updates to leadership with clear insights and recommendations.
6. Experimentation & Growth Loops

Plan and run structured experiments around: New offers and bundles (e.g., course + cadaver lab + Expo packages) Payment plan messaging and financing options Referral and alumni campaigns Develop repeatable "growth loops," such as: Referral programs for past students Systematic collection and deployment of testimonials, case studies, and social proof.
7. Cross-Functional Collaboration

Work closely with:

Sales

- to ensure lead quality, feedback on messaging, and follow-up processes.

Operations & Events

- to ensure marketing campaigns match real seat capacity, dates, and logistics.

Leadership

- to align growth initiatives with revenue, profitability, and expansion goals. Participate in planning for key events (Expo, cadaver labs, new course launches) and translate those plans into clear marketing campaigns.
8. Brand & Compliance

Ensure all campaigns reflect CAMA's brand: medically credible, professional, ethical, and education-focused. Maintain consistency of messaging, tone, and visual identity across all digital channels. Work within industry and platform guidelines applicable to medical/aesthetic advertising.
Qualifications

Required:

3-5+ years of hands-on experience in growth marketing, performance marketing, or digital marketing with clear revenue responsibility. Proven track record managing paid campaigns on Meta and Google with measurable results (CPL, CPA, ROAS). Strong experience with landing pages and funnels (strategy + optimization). Comfortable working with analytics tools (GA4, ad platform dashboards) and using data to make decisions. Experience with email marketing platforms and basic marketing automation (segmentation, drip campaigns, triggers). Excellent copy and messaging instincts for professional audiences (healthcare professionals, educators, etc.). Strong project management skills, able to manage multiple campaigns and deadlines simultaneously. High ownership mindset: proactive, resourceful, and comfortable working in a fast-paced, entrepreneurial environment.

Nice to Have:

Experience in healthcare, medical education, or medical aesthetics. Familiarity with CRM systems for lead tracking and pipeline visibility. Understanding of neuromarketing, consumer psychology, or direct-response marketing principles. Experience marketing live events, conferences, or professional training programs. Ability to brief and collaborate well with designers, videographers, and content creators.
Key Performance Indicators (KPIs)

The Growth Marketing Manager will be measured against clear, numeric targets, including but not limited to:

Lead Generation

Number of qualified leads per month, by channel Cost per lead (CPL) by channel

Enrollments & Ticket Sales

Number of course enrollments per month vs. target Number of cadaver lab and masterclass seats sold vs. target Expo ticket sales vs. monthly and overall targets Cost per acquisition (CPA) for each major product line

Efficiency & Performance

ROAS by campaign/channel Landing page conversion rate (lead and purchase) Email campaign open/click rates and conversion rates

Retention & Reactivation

Reactivation of past leads (conversion from dormant to active) Repeat purchase rate / alumni enrollment in additional courses or events
Job Type: Full-time

Pay: $59,042.37-$74,880.46 per year

Benefits:

Dental care Extended health care On-site parking
Work Location: In person