Celestica is seeking an experienced Marketing Communications Manager to join a committed and inspired marketing communications team supporting our Connectivity and Cloud Solutions (CCS) organization. We are seeking an experienced Marketing Communications professional to support the development and execution of integrated marketing initiatives for our growing CCS organization.
Marketing Communications:
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Develop and implement marketing strategies that align with CCS business objectives
Execute integrated marketing and communications campaigns leveraging digital and traditional tactics
Integrate acquisition branding into the Celestica brand, managing content, alignment and communication with key stakeholders
Manage trade show/event strategy, positioning, planning, logistics and content development
Generate increased awareness, recognition and demand for Celestica products and services through the development of collateral and communications tools, including blogs, articles, web/landing pages, videos, brochures, etc.
Support the CCS Sales teams by developing sales enabling tools, creating appropriate messaging, and content for sales, proposal and collateral development, emails, ads, webinars, website, etc.
Collaborate to develop Internal communications to drive employee awareness of the market strategy
Collaborate with cross-functional teams, including sales, product marketing and IT, as well as agencies, and other vendors to ensure alignment with overall business objectives
Track, analyze, and report on key marketing and lead generation metrics using Salesforce or other CRM systems (e.g. lead volume, conversion rates, cost per lead, lead quality) to assess effectiveness and identify areas for improvement
Website:
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Support the development of website content and ensure the timely publication of all content, including blog posts, articles, white papers, and other marketing materials, in collaboration with the broader marketing communications team
Utilize SEO best practices to enhance website visibility and organic search rankings
Track and measure campaign performance, website analytics and user behavior to inform optimization efforts and identify areas for improvement
Stay up-to-date on the latest technology trends and industry news, incorporating relevant insights into website strategy and content development
Familiarity with Web Content Accessibility Guidelines (WCAG)
Social Media:
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Collaborate with the Social Media Manager to develop and execute comprehensive social media content across various platforms, aligning with Celstica's brand and marketing goals, including familiarity with Canva or other illustrative tools.
Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth
Familiarity with e-accessibility standards is required
Qualifications:
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Bachelor's degree in marketing, communications, or related field
7-10 years of experience in marketing and communications
Proven track record of success in developing and executing integrated marketing communications programs
Strong understanding of website development, content management systems, and web analytics tools
Expertise in social media platforms and social media management tools
Proficiency in digital marketing strategies and tactics
Excellent communication, writing, editing, and project management skills
Strong analytical and problem-solving skills
Proficiency with Salesforce is a definite asset
Ability to work independently and collaboratively
Experience managing agency and vendor relationships
Experience in the technology industry is a definite asset
Experience in B2B required
Physical Demands
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Duties of this position are generally performed in good working conditions
Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data
Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required
Occasional exposure to elements such as noise, dust, chemicals, operating machinery, temperature extremes, etc.
Occasional travel to the US and other regions is required
Notes
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This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.
Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
At Celestica we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. Special arrangements can be made for candidates who need it throughout the hiring process. Please indicate your needs and we will work with you to meet them.
COMPANY OVERVIEW:
Celestica (NYSE, TSX: CLS) enables the world's best brands. Through our recognized customer-centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform and supply chain solutions, Celestica brings global expertise and insight at every stage of product development - from drawing board to full-scale production and after-market services for products from advanced medical devices, to highly engineered aviation systems, to next-generation hardware platform solutions for the Cloud.
Headquartered in Toronto, with talented teams spanning 40+ locations in 13 countries across the Americas, Europe and Asia, we imagine, develop and deliver a better future with our customers.
Celestica would like to thank all applicants, however, only qualified applicants will be contacted.
Celestica does not accept unsolicited resumes from recruitment agencies or fee based recruitment services.
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