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Rejoignez JLL en tant que Gestionnaire Marketing pour les Galeries d'Anjou, ou vous dirigerez l'ensemble des initiatives marketing pour ce centre commercial strategiquement situe dans l'est de Montreal. Ce poste vous offre l'opportunite de developper et mettre en oeuvre des strategies marketing innovantes qui soutiennent les objectifs de la propriete, maximisent la satisfaction des clients et contribuent directement au succes des locataires.
Responsabilites principales
Elaborer et executer le plan et le budget marketing annuel aligne avec les objectifs strategiques de la propriete
Gerer et optimiser le budget marketing avec suivi mensuel des projections o Analyser les donnees de ventes et tendances du marche pour guider les decisions strategiques
Elaborer un plan de communication et de relations publiques pour la propriete ainsi que developper des campagnes de relations publiques, en mesurer la performance mediatique et le retour sur investissement
Negocier les contrats et optimiser l'allocation budgetaire sur les differents canaux
Concevoir et executer des promotions, campagnes saisonnieres et evenements pour stimuler l'achalandage
Gerer les programmes de marketing numerique (medias sociaux, web)
Developper des partenariats avec les locataires pour maximiser leurs ventes
Faciliter l'integration des nouveaux locataires et identifier les opportunites de partenariat
Tisser des partenariats communautaires et representer le centre et JLL lors d'evenements cles
Collaborer avec les equipes de location, operations et marketing regional
Creer des outils de location efficaces et supports marketing pour les initiatives de location
Assurer la conformite aux politiques et normes de marque corporatives
Qualifications requises
Baccalaureat en marketing, communications ou administration
3-5 ans d'experience en marketing idealement en centres commerciaux
Experience en gestion budgetaire et responsabilite financiere
Competences analytiques pour interpreter donnees de ventes et etudes de marche
Excellentes competences de communication
Experience en planification d'evenements et gestion de projets
Atouts recherches
Experience specifique en centres commerciaux
Connaissance du marketing local et regional
Maitrise des plateformes de marketing numerique
Competences cles
Pensee strategique et execution tactique
Resolution creative de problemes
Gestion de priorites multiples
Engagement communautaire
Exigences du poste
Poste en presentiel
Disponibilite pour horaires flexibles incluant soirs et fins de semaine au besoin
Bilinguisme* francais-anglais a l'oral et a l'ecrit
*Interactions orales et/ou ecrites avec des partenaires externes bases a l'exterieur du Quebec (par exemple, fournisseurs de services, cabinets d'avocats, pairs, banquiers, firmes de courtage, firmes d'analyse de credit, agences de credits, etc.) et clients provenant de l'exterieur du Quebec.
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Join JLL as Marketing Manager for Galeries d'Anjou, where you'll lead comprehensive marketing initiatives for this strategically located shopping center in east Montreal. This position offers you the opportunity to develop and implement innovative marketing strategies that support the property's objectives, maximize client satisfaction, and directly contribute to tenant success.
What You'll Do
Develop and execute annual marketing plan and budget aligned with strategic property goals
Manage and optimize marketing budget with monthly monitoring of projections
Analyze sales data and market trends to guide strategic decision-making
Develop communication and public relations plan for the property
Negotiate contracts and optimize budget allocation across different channels
Develop PR campaigns, measure media performance and return on investment
Design and execute promotions, seasonal campaigns and events to drive foot traffic
Manage digital marketing programs (social media, web)
Build partnerships with tenants to maximize their sales
Facilitate new tenant onboarding and identify partnership opportunities
Cultivate community partnerships and represent the center and JLL at key events
Collaborate with leasing, operations and regional marketing teams
Create effective leasing tools and marketing materials to support leasing initiatives
Ensure compliance with corporate policies and brand standards
What We're Looking For
Required Qualifications
Bachelor's degree in Marketing, Communications or Business Administration
3-5 years of marketing experience ideally in shopping centers
Budget management experience and financial responsibility
Analytical skills to interpret sales data and market research
Excellent communication skills
Event planning and project management experience
Preferred Qualifications
Specific shopping center experience
Knowledge of local and regional marketing
Proficiency in digital marketing platforms
Key Competencies
Strategic thinking and tactical execution
Creative problem-solving
Managing multiple priorities
Community engagement
Position Requirements
On-site position
Availability for flexible hours including evenings and weekends as needed
Bilingual* French-English oral and written
*Oral and/or written interactions with internal and external partners based outside Quebec (for example, service providers, law firms, peers, bankers, brokerage firms, credit analysis firms, credit agencies, etc.) and out of Quebec customers.
Location:
On-site -Montreal, QC
If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements. We're interested in getting to know you and what you bring to the table!
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