Job Description

General Sales Manager

=========================




1287 Wyvern Road, Collingwood Corner, Nova Scotia, Canada, B0M 1E0


full-time . September 9, 2025
Description


Are you a passionate and driven leader ready to take the reins of a high-performing sales team? Do you thrive in fast-paced, high-energy environments where every day brings new challenges and opportunities?

Go Powersports Limited

is looking for a

General Sales Manager

to lead our

Cobequid

dealership to new heights!
As our

General Sales Manager

, you won't just be managing a team--you'll be fueling growth, shaping strategy, coaching excellence, and driving success every single day. If you're ready to make an impact and love powersports, marine, or off-road vehicles, this could be your dream job.

What We Offer:

Competitive salary & commission structure

- your success drives your earnings

Company-matching RRSP plan

- invest in your future with our support

Three (3) weeks of paid vacation

- to relax, recharge, or hit the trails

Comprehensive health benefits

- available after a short probationary period

Exclusive employee discounts

- enjoy our premium product line for less

A collaborative, growth-driven team

- where your ideas and ambition are valued

Key Responsibilities

Provide world-class customer service Lead, coach, and develop the Sales Team through regular training, feedback, and performance reviews Set and monitor monthly sales targets, ensuring accountability through weekly check-ins Manage all sales processes, including CRM updates, lead response times, traffic logs, and follow-ups Oversee trade-in evaluations and used inventory, achieving minimum gross margins of 20% Drive new unit gross margin targets of 16% through smart discounting and effective training Process financing and leasing deals accurately, securing approval through financial sources, as well as through the proper federal, provincial and corporate channels. Understand and comply with federal,provincial and local regulations that affect the new and used vehicle and finance departments. Complete all paperwork on the sale of new vehicles and submit to the appropriate bodies (Licensing, VIN registration, manufacturer warranties, etc.). Ensure compliance with financing, leasing, licensing, and warranty regulations Strengthen dealership reputation by actively managing CSI scores and online reviews Collaborate with the Business Office on financing, insurance programs, and aftermarket products Represent Go Powersports at community events, trade shows, and promotional activities Analyze market trends, customer feedback, and sales data to identify opportunities for growth Foster an authentic, engaging showroom culture that builds lasting customer connections

What You'll Bring to the Team:

5+ years

of experience leading a sales team in a competitive, fast-paced industry Proven ability to motivate, coach, and drive performance Excellent communication skills (verbal and written) Strong computer skills; experience with

Google Workspace

and

Monday.com

is a bonus Background in

off-road, marine, or powersports

vehicles is a major asset Highly organized with excellent time management and attention to detail Valid driver's license and a clean Driver's Abstract Agile and adaptable--you thrive in change and rise to any challenge

About Us

?

Go Powersports Limited is one of Canada's top BRP dealers, consistently ranked in the top ten nationwide. We've proudly earned the title of BRP District Dealer of the Year four times, and in 2021, we were honoured as BRP's National Off-Road Dealer of the Year for Canada.
As the exclusive authorized BRP dealer in Western Nova Scotia, we offer an unbeatable selection of premium powersports and marine products, including Can-Am off-road and on-road vehicles, Ski-Doo snowmobiles, and Sea-Doo watercraft and pontoon boats. Our lineup also includes Manitou and Alumacraft boats, Mercury outboards, and we're Nova Scotia's only Piaggio and Vespa scooter dealer.
We're passionate about the adventure lifestyle--and it shows in everything we do.