Job Description

General Manager (GM)

Location:

Mount Pleasant

Reports to:

Founder & CEO

Role Overview

We are seeking an experienced

General Manager

to lead the day-to-day operations of the business and drive execution across sales, operations, finance, and team management.

The GM will act as the

operational owner of the business

, translating strategy into execution, building systems, and ensuring accountability across all functions. This role is ideal for a hands-on operator who thrives in fast-moving, entrepreneurial environments and enjoys building structure, clarity, and momentum.

The GM will work closely with the Founder & CEO, who remains focused on vision, partnerships, brand, and growth strategy.

Key ResponsibilitiesBusiness Operations & Execution

Own day-to-day business operations across sales, fulfillment, finance, and administration Translate strategic priorities into clear execution plans, timelines, and KPIs Build and maintain operating rhythms (weekly metrics, team check-ins, reporting cadence) Ensure operational excellence, consistency, and scalability

Revenue & Sales Operations

Oversee sales execution and pipeline management Ensure lead tracking, follow-up systems, and CRM discipline Support sales strategy execution and performance accountability Collaborate with sales ambassadors, partners, and account leads

Financial Management

Own budget oversight, cash flow visibility, and expense discipline Work with accounting and finance partners to ensure timely reporting Monitor margins, unit economics, and operational efficiency Flag risks early and recommend corrective action

Team Leadership & Accountability

Directly manage contractors, ambassadors, and operational staff Set clear expectations, roles, and performance standards Build a culture of ownership, clarity, and follow-through Identify hiring needs and support onboarding and training

Systems & Process Building

Design and implement scalable systems for operations, reporting, and communication Improve documentation, SOPs, and internal workflows Introduce tools and processes that reduce friction and founder dependency

Founder Partnership

Serve as the CEO's right hand on execution Provide clear, concise reporting and recommendations Act as a thought partner while independently owning outcomes Bring problems with proposed solutions

What Success Looks Like (First 6-12 Months)

Day-to-day operations run smoothly without founder intervention Clear weekly/monthly reporting across revenue, pipeline, and cash flow Improved predictability in sales and fulfillment Team members know their roles and deliver consistently Founder time is freed up for strategy, partnerships, and growth Business is measurably more organized, disciplined, and scalable

Ideal Candidate Profile

7-15+ years of operational leadership experience (GM, COO, Head of Ops, or similar) Strong business acumen with experience managing P&L or budgets Proven ability to build systems and lead execution Comfortable in founder-led, high-accountability environments Clear communicator who values structure, clarity, and follow-through Calm under pressure; decisive without being rigid
Experience in

consumer brands, wellness, hospitality, or ecommerce

is a plus but not required.

Working Style & Expectations

High trust, high accountability Autonomous ownership with clear alignment Structured communication and reporting cadence Results-focused, not performative Comfortable making decisions and being accountable for outcomes

Compensation

Competitive salary (commensurate with experience) Performance-based incentives / bonus structure Potential long-term upside aligned with company growth

Why This Role Matters

This role is central to the next phase of the company's growth. The GM will be instrumental in turning momentum into

repeatable success

, allowing the Founder & CEO to focus on vision, brand, partnerships, and expansion

Job Types: Full-time, Permanent

Pay: $40,100.13-$110,000.00 per year

Benefits:

Company events On-site parking Paid time off Stock options Store discount
Work Location: In person