Fractional Growth & Lifecycle Marketer

Remote, CA, Canada

Job Description

Location:

Remote (Canada preferred)

Type:

Contract / Fractional

Hours:

~15-20 hours/month

Compensation:

Based on experience and scope

ABOUT FIELD TRIP HEALTH

We're Field Trip Health -- Canada's largest provider of psychedelic-assisted therapy. With 8 clinics and a fast-growing at-home ketamine therapy program, we're changing the way people heal from depression, anxiety, trauma, and PTSD. We're backed by data, science, and a lot of heart.

Our clients describe our work as "transformational," "life-changing," and "the thing that finally worked when nothing else did." But most people still haven't heard of us. That's where you come in.

WHO WE'RE LOOKING FOR

We're looking for a

swiss-army-knife marketer

to own and optimize core parts of our performance marketing engine -- someone who can think strategically and get things done.

This is a

fractional role

for someone who's worked across high-performance funnels, understands lifecycle marketing, can troubleshoot Facebook Ads blindfolded, and wants to work with a team that's already moving fast.

YOU'LL BE RESPONSIBLE FOR:Core Focus Areas (Where We Need You Now):

Facebook Ads (Meta):

Audit, rebuild, and manage compliant campaigns that attract the right leads (and avoid the wrong ones).

Lifecycle Marketing:

Build top-of-funnel and reactivation email sequences that convert interest into action.

Lead Funnel Optimization:

Map and optimize the entire client journey from awareness to booked session (especially for high-intent paid leads).

Doctor Outreach Strategy:

Support a monthly

fax-to-MD campaign

across ON, QC, and BC, with designed briefs and a light content calendar.

Professional Referrals:

Help us grow our referral base with clinics and therapists -- build simple materials and automated outreach.

Social Media:

Relaunch our dormant social channels with a light, credible, on-brand presence. Just enough to show we're alive -- not influencer content.
Secondary Opportunities (If You Have Range):

Landing page builds or optimization (targeting competitors, cities, or indications) CRM evaluation and light implementation (we're migrating off duct-taped systems) Performance reporting and attribution logic Input on brand creative and positioning for our at-home psychedelic therapy program
YOU MIGHT BE A FIT IF YOU:

Have 5+ years in growth marketing or full-funnel roles Have experience with

regulated products

or healthcare is a huge plus Understand how to balance performance + brand Have run high-converting Facebook/Meta ads with compliance requirements Know how to write and think in

campaigns

, not just posts or one-off emails Aren't afraid of lean teams and solving ambiguity Care deeply about helping people heal, and making something this important look cool*

OUR CLIENTS:

Primarily in their

30s to 60s

, often professionals, caregivers, or individuals facing long-term mental health challenges Many have tried multiple medications or conventional therapy before coming to us Some are veterans and first responders (often eligible under Medavie Blue Cross) Most are open-minded but need nurturing, education, and trust before taking the next step
OUR FOOTPRINT:

We have clinics in

Toronto, Ottawa, Vancouver, Montreal, Hamilton, KW, Thunder Bay, and Sault Ste. Marie

-- and are expanding access across Canada through our

at-home ketamine therapy

program.

PERKS OF THE ROLE:

High autonomy with a brand that has serious traction (1,000+ clients served) Mission that actually matters -- real impact on people's lives Flexible hours and async work Direct access to the leadership team and quick decision-making Big upside for the right person as we scale (future retainer, equity, or full-time potential)
HOW TO APPLY:

Send us:

A few lines about why this role is a fit A short example of marketing work you're proud of (campaign, funnel, or ad) Your LinkedIn or portfolio
Job Types: Part-time, Freelance

Pay: $50.00-$100.00 per hour

Expected hours: 3 - 5 per week

Benefits:

Flexible schedule Work from home
Language:

English (preferred)
Work Location: Remote

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Job Detail

  • Job Id
    JD2525235
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Part Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, CA, Canada
  • Education
    Not mentioned