Job Description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NUTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
JOB SUMMARY
As the Manager, FIFA Activations, Canada you will manage the organization and activation of ABI's sponsorship for the FIFA WC 2026 in Canada. You will ensure sponsorship rights are activated in line with Labatt Canada's business objectives and brand strategy, while also working with host cities to ensure we are delivering strong return to the business.
Represent Labatt with global working team and host cities for planning and execution of activations as well as a central point of contact for internal stakeholders. Work closely with sales regions to develop and activate plan leading up to and throughout FIFA WC 2026. This role will provide significant exposure to cross functional leaders at Labatt and ABI.
JOB RESPONSIBILITIES
Sponsorship Planning (40%)• Manage day to day relationship with rights-holders, property, and host cities
• Lead and manage internal working groups and routines
• Lead and manage relationships with venues (BC Place and BMO field)
• Consult on, track and manage all contractual assets on behalf of Labatt
• Manage agency relationships for creative, activation and hospitality deliverables
• Provide regular intelligence on key happenings and opportunities on the FIFA World Cup 2026
• Inspire and build creative solutions to maximize sponsorshis


Sponsorship Activation (30%)• Support brands and agencies on development of experiential activation concepts and programming
• Advise, "sense-check" to brand teams and agencies on viability of activation ideas
• Provide guardrails for/guide brand teams and agencies in terms of contractual rights and obligations for venue and fan fest activations
• Collect activation learning and results from Labatt brand team, regions, and other ABI markets
• Lead allocation of contractual assets strategy and key objectives
• Manage delivery deadlines and activation planning for brands and properties
• Provide weekly updates for brand team and internal working groups



Hospitality and Concessions (30%)• Manage and maintain relationship with concessionaire at both host city venues including but not limited to ordering, delivery, and branded POS
• Work with agency lead to delivery against hospitality plan
• Day-of contact for hospitality needs and questions
• Lead sponsorship budget allocation across stakeholders
• Provide real-time reporting on venue sales forecast potential issues


JOB QUALIFICATIONS• University degree - Business, Management, Marketing or related field,
• Minimum 5 years of experience in sponsorship management on agency or client side
• Experience delivering sponsorship activation at large, international events
• Deep understanding of Canadian sports and entertainment property landscape
• Experience in project management for large scale events
• Demonstrated success of property management at portfolio level
• Excellent communication, presentation and organizational skills
• Ability to think strategically, critically and connect sponsorship with business objective and brand strategy
• Ability to prioritize and manage a wide range of projects in parallel
• Strong quantitative and analytical skills, able to synthesize insights from data
• Must bring a focused, detailed and disciplined approach to sponsorship; able to manage contract, data, asset, financial details accurately


WHY LABATT:

As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS•: Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!


EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

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