Job Description

Work Flexibility: Hybrid
Under the guidance of the Business Unit Manager, the Field Marketing Associate will play a key role in developing and executing sales, marketing, and educational programs focused on the Neurovascular (NV) product portfolio. This individual will take ownership of the NV portfolio, focusing on market analysis, business unit operations, driving sales force education, and providing in-field sales support.
This position is Hybrid in Waterdown, Canada. The preferred candidate will be in office on a hybrid work schedule.
What you will do:

• In partnership with Business Unit Manager develop and implement marketing business plan tailored to the Canadian market.
• Continually evaluate marketing plans and programs to ensure focus and direction are delivering results in line with Sales growth commitments
• Collaborate with sales leadership to develop strategic initiatives that support new product launches, marketing promotions, medical education programs or other initiatives
• Coordinate and assist in the creation of promotional materials and digital content tailored to the Canadian market.
• Support the sales team in field by participating in workshops, hands-on product training, congresses and presentations.
• Collaborate with North America marketing to provide the necessary marketing materials, presentations, and training to support in-person and virtual customer interactions.
• Assist with trade shows, conferences, and other industry events to showcase the company's products and strengthen customer relationships.
• Assist in the planning, coordination, and execution of local industry events, conferences, and trade shows.
• Contribute to planning and coordinating internal events, ensuring smooth proceedings.
• Order management including orders of cabinets, incentives, kits, demo products and brochure management.
• Provide market analysis on competitors and local trends in assigned segments to determine current market penetration and strategies for accelerated growth
• Coordinate with internal teams such as regulatory, legal, and supply chain to ensure marketing activities comply with all relevant regulations and industry standards.
• Develop and maintain relationships with KOLs to enhance brand awareness and credibility.
• Organize and support Key opinion leader events, such as seminars and workshops.
• Serve as lead NV product marketing professional within the Canadian landscape
• Develop new strategies, sales tools, and communication plans of various products and customer bases.
• Create additional sales training tools and resources to assist in continued understanding of business unit product offering
• Monitor and manage inventory levels of neurovascular devices, ensuring alignment with sales forecasts and demand trends
• Collaborate with supply chain teams to optimize inventory turnover and reduce excess stock.
• Assist in forecasting and demand planning sessions to ensure supply accuracy
• Conduct market research to understand current trends, customer needs, and the competitive landscape in the neurovascular Canadian market

Knowledge & Skill Requirements

• Strong communication skills, both written and oral
• Excellent presentation skills
• Demonstrated strong interpersonal and relationship management skills
• Demonstrated ability to work independently and collaboratively in a cross-functional and team-oriented environment
• Demonstrated ability to manage own workload with very little supervision
• Demonstrated ability to market in a relevant market with progressive years of success
• Demonstrated knowledge of principles and methods to develop and deliver strategies and tactics to medical device sales representatives to attain sales growth targets
• Strong comfort level in a clinical setting (operating rooms, hospitals, etc.)
• Ability to work on multiple projects with tight deadlines
• Demonstrated ability to lead and influence both internal and external stakeholders
• Ability to consistently produce accurate, professional work
• Ability to travel (up to 25% of the time)
• Self-starter with the ability to show significant initiative in problem resolution
• High energy level with strong people skills and a positive attitude
• Good rapport with internal stakeholders and external sales force
• Ability to thrive in a high intensity environment

What you will need:
Required:

• Bachelor's degree required
• 0+ years of work experience required

Preferred:

• Hospital and/or OR experience
• Bilingualism (French/English)
• 1-2 years of work experience in marketing

Travel Percentage: 30%

Skills Required