Job Description

The Manager, Experiential Events exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk Canada event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk.

The Manager, Experiential Events for Verisk Canada supports the connectivity and collaboration across various business units, sales, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Marketing.

The individual should have considerable proficiency in event planning, event execution, data-driven event analytics and executive communications. They should be skilled in leading experiential event strategies across multiple business units; have demonstrated success managing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape. The position is based in Markham, Ontario.

Manages the company's events and experiential programs + Partner with Sales and product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences
+ Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
+ Prioritize strategic investments in building experiences that align with Verisk marketing strategies
+ A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
+ Maintain a deep understanding of Verisk's industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
+ Leverage data to drive decision-making and ROI
+ Ability to deliver and drive process improvements that improve event efficiency and quality
External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows)


+ Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives
+ Execute on professional-level delivery and knowledge of best practices related to Canadian event strategy, design, and execution, including employee events, webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements
+ Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
+ Articulate the role and goal of digital and in-person experiences
+ Guide approach to internal events that expand to encompass experiences that build Verisk's culture
+ Lead team members on end-to-end experience execution and evaluation


Bachelor's degree required in events, marketing, or related field, or demonstrated equivalent in work experience Corporate Events Professional (7+ years) + Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
+ Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics
+ Experience managing tradeshow inventory (ExhibitForce a plus)
+ Skilled communicator effective at all levels of the organization
Data-driven mindset + Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
+ Skilled in event monitoring and tracking tools
+ Experience building and monitoring dashboards that demonstrate ROI and business impact
Leadership of high-performance teams


+ Lead and manage end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsorships
+ Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning
Skills + Innovative and creative thinker: pioneer who embraces bold ideas
+ Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
+ "Let's go" attitude: optimist, contagious enthusiast, sees the upside
+ Accountability matters: drives for results as coach and team player; bias to outcomes
+ Exhibits aptitude: always learning and growing; constantly attempts new experiences
+ Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
+ Grit: passionate, self-directed and motivated; demonstrates endurance


For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.


At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.


For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.


We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions -- provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision


Claims Solutions -- supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences


Property Estimating Solutions -- offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient


Extreme Event Solutions -- provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.


Specialty Business Solutions -- provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance


Marketing Solutions -- delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement


Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.


Verisk Maplecroft -- provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger


Verisk Analytics is an equal opportunity employer.


Verisk invests in a benefits package for all employees that includes but is not limited to the following: Health Insurance, a Retirement Plan, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.


All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.


https://www.verisk.com/company/careers/


Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.