Job Description

We are seeking an experienced Event Marketing Manager to plan, coordinate, and execute a range of corporate events both in-person and virtual that align with our overall marketing and brand objectives. The Event Marketing Manager will work cross-functionally with internal teams (marketing, sales, product, and leadership) as well as external vendors to create exceptional event experiences that engage our target audience, generate leads, and reinforce our companys brand value.ResponsibilitiesEvent Planning & Strategy

• Develop and manage end-to-end event strategies (from concept to completion) for conferences, trade shows, roadshows, webinars, and other sponsored events.
• Collaborate with marketing leadership to define event goals, target audiences, event formats, budgets, and KPIs.

Logistics Management

• Identify and secure venues (physical or virtual platforms), manage site visits, and negotiate contracts with vendors, venues, speakers, and sponsors.
• Coordinate all event logistics, including registration, catering, AV setup, promotional materials, and attendee communications.

Cross-functional Collaboration

• Work closely with the Marketing team on event promotion, lead capture, and post-event follow-up strategies.
• Partner with Sales teams to align event objectives with pipeline goals and customer engagement activities.
• Liaise with Product Marketing, Creative, and Content teams to ensure event branding, messaging, and materials are consistent with corporate guidelines.

Budget & Vendor Management

• Develop and manage event budgets; track expenses and ensure cost-effectiveness without compromising quality.
• Evaluate and manage relationships with event vendors, agencies, and service providers (e.g., booth builders, design agencies, production teams).

On-site/Day-of Coordination

• Oversee event setup, attendee registration, speaker schedules, and overall attendee experience.
• Troubleshoot real-time issues (tech, operational, scheduling) and ensure smooth event execution.
• Coordinate staff and volunteers to ensure everyone understands their roles and responsibilities.

Measurement & Reporting

• Track event metrics (attendance, lead quality, cost per lead, ROI) and compile post-event reports with recommendations for future improvements.
• Gather and analyze feedback through attendee surveys or in-person discussions; share insights with relevant stakeholders.

Process Improvement

• Continuously refine event processes, workflows, and best practices.
• Stay current on industry trends, emerging event technologies, and engagement strategies to enhance the overall event experience.

RequirementsEducation & Experience

• Bachelors degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field; equivalent experience considered.
• 35+ years of experience in event planning, event marketing, or related roles (B2B technology or similar industry preferred).

Technical Skills

• Proficiency in event management software/tools (e.g., Cvent, Eventbrite), virtual event platforms (e.g., Zoom, ON24), and CRM/marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).
• Strong budget management and vendor negotiation skills.

Core Competencies

• Exceptional organizational skills with meticulous attention to detail.
• Ability to handle multiple projects simultaneously and prioritize effectively under tight deadlines.
• Excellent interpersonal and communication skills (written and verbal).
• Strong problem-solving abilities and a calm demeanor under pressure.
• Team player with a creative, solution-oriented mindset.

Additional Considerations

• Ability to travel for on-site event support up to 10% of the time
• Experience in hybrid and virtual event execution is a plus.
• Certification(s) in event planning or project management (e.g., CMP, PMP) are a bonus.

Requirements contingent on employment:

• Fulfill requirements necessary to obtain full background check.

Why Youll Love Being Part of Our Team:xf0x9fx93x88 Competitive Compensation and Equityxf0x9fx8fxa0 Flexible Work Hybrid or Remotexf0x9fx8dx8f Comprehensive health benefits and wellness programsxf0x9fx93x9a Professional development opportunitiesxf0x9fx8cxb4 Flexible Time Offxf0x9fx92xb0 Company Matched Retirement Plansxf0x9fx94x95 Unplug and recharge - 4 company-wide digital detox days annuallyEqual Opportunity at MindBridge:At the heart of our global success lies commitment to diversity and inclusion. We rigorously enforce an equal opportunity policy in all aspects of employment, championing merit and qualifications as our benchmarks. MindBridge is a proud equal opportunity employer, embracing applicants of all backgrounds without regard to race, nationality, religion, gender, disability, or any other factors.At MindBridge, we are committed to providing an accessible candidate experience. If you require accommodations during the interview process or beyond, please inform us. We will work with you to provide necessary support and reasonable accommodations while maintaining confidentiality. Your comfort and participation are paramount to us.Please be advised that we may use AI tools in the processing of your application.

MindBridge