Job Description

Company Description
Informa Connect, part of the FTSE100 Informa Group, is a global live events and digital content specialist connecting professionals with knowledge, ideas and opportunities. Informa Connect run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses in Global Finance, Life Sciences and in a number of other specialist markets.

This role is a hybrid role 3 days a week in Toronto, Canada and two days from home.
Is this the job for you?
Have experience in and passion for digital marketing?
Got the drive, creativity, copywriting and communication skills to help take our market-leading media, research and event brands to the next level? Want to grow personally and professionally through the training, career development opportunities and employee benefits that Informa offers as a global FTSE 100 company?
Want to make your mark with Informa Real Estate brands like IMN, Canadian Real Estate and The Buildings Show?
If your answer is 'Yes!' to each, then this job is the one for you.
In summary....
The Marketing Manager helps formulate the marketing strategy for numerous Finovate events and manage its execution through a variety of digital channels. With a focus on generating audience, expanding our digital reach and generating leads for sponsorship.
Working consistently to best practice standards, the Marketing Manager contributes to new, improved ways of marketing our range of digital and in-person experiences and growing our audience and revenue.
What you'll be doing....

• Helping plan all aspects of your marketing campaigns
• Devising new strategies to enhance the promotion's messaging, reach and effectiveness
• Creating customer focused, consistent messaging and compelling value propositions
• Utilising email design best practice and our 'Tone of Voice' copywriting principles and an effective outbound or automated contact strategy to maximize conversions
• Balancing SEO and 'Tone of Voice' copywriting principles on websites. Whilst making our websites' experience richer and helping drive conversions through layout, landing pages, segmented or automated messaging, video and other visual assets
• Producing digital assets and liaising with designers to maximise their visual appeal
• Managing PPC campaigns, often with an external agency
• Liasing with our content mktg and social media team to help drive engagement, audience and conversions
• Working with media partners, industry associations and event speakers/sponsors at maximise our marketing's reach
• Segmenting our audience for enhanced targeting, messaging and levels of response
• Using analytical tools with tailored reports from such as PowerBi, Eloqua, Adestra, Google Analytics and our internal database system to help drive better commercial decisions
• Building database with responsive names
• Monitoring schedules and deadlines during all phases of the campaigns and prioritising to ensure the campaign is executed effectively and on time
• Keeping up to date with current digital trends and the private capital industry. And incorporating new ideas and our customer insights into campaigns
• Communicating with product, sales, operations and marketing colleagues to ensure a cohesive and successful team-based approach

Qualifications
What you need to be successful....

• Ideally at least 2 years' experience working in a marketing role in events, media or a related industry, with hands-on experience in digital marketing
• Excellent copywriting skills and eye for design
• Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitability
• Have exceptional organisational and time-management skills and attention to detail
• Willingness to learn and ability to demonstrate creativity with impactful results
• Great communication skills and ability to work with a diverse range of people
• A university degree is an advantage but may not be essential depending on other experiences
• The pay range for this role is $55,000 - $70,000 depending on experience
• This posting will expire 8/22

Additional Information
The position is a blend of working from home and from our Toronto office.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world