Job Description

: Event Marketing & Communications Lead Who we are We conceptualize, finance, and execute large-scale, world-class event brands that enhance the experience of all participants and the connectivity within communities they serve. We work with the attendee\'s perspective in mind, focusing on engagement, connections, and learning. Our goal is to ensure that participants leave the event with something they didn\'t have before. Our events provide new knowledge, ideas, and relationships. From a commercial view, we aim to create a vibrant opportunity to market products or services to the right audience and facilitate connections that result in partnerships. As organizers, we believe that events should be exciting, meaningful, impactful, and add value to the communities and people they serve. The Role - Event Marketing Communications Lead Are you looking to forge new relationships and grow personally and professionally? Are you motivated by the opportunity to build brands and craft strong and compelling communications for a purpose-driven, growing events company? If YES, we want to meet you! As the Event Marketing & Communications Lead, you will be responsible for creating, building, and maintaining the image of our organization and our event brands, both professionally and publicly. Reporting to the CEO and working collaboratively with one direct reporting coordinator, along with the leads of our various work functions, you will organize and execute our various marketing plans. This is an integral role that requires a proactive person with a desire to achieve and grow. The role will involve developing and maintaining relationships within the community to help build our reputation as a leader in our space and increase event registrations and revenue. You will be responsible for creating and distributing relevant and valuable marketing communications initiatives to attract, acquire, and engage a clearly defined target audience, with the objective of driving profitable customer action. You will contribute to improving our marketing strategy by evaluating data, conducting research, and providing recommendations for continuous improvement. In addition, you will be responsible for contributing and managing the critical path, communication plans, marketing budgets, and providing ongoing support to internal departments and external partners, all while building brand recognition for all our event properties. You should be well-versed in working on partnerships, community connections, media relations, event marketing, and creating successful pathways for the customer experience. This includes overseeing the production of high-quality branded materials or content for the website, e-blasts, and related digital and print marketing materials, as well as signage and other materials that support easy, engaging, and memorable visitor experiences. Experience with social media, communications, email marketing, publicity, and developing and nurturing partnerships is key to this role. Qualifications - Accumulated learned experiences and/or post-secondary education in Marketing, Communications, or relevant/related studies will be considered. - 3 to 5+ years of work experience leading the tactical execution of a critical path for communications and marketing of a portfolio of event brands (both established and growing). - Ability to delegate work and lead team members to complete tasks on time and with success. - Experience in marketing events is a considerable asset. - A good understanding of business principles as it relates to working cohesively with functional departments (e.g., Finance, Operations, Conference, and Sales). - Experience managing budgets and being fiscally responsible with departmental spending. - Experience identifying and developing external relationships that result in mutually beneficial partnerships for our respective event brands. - Proficient using and/or learning technology such as MS Office, HubSpot, WordPress, Elementor, MailChimp, Wufoo, Survey Monkey, Adobe Creative Suite, and Google Analytics. Who you are: - You have a desire to work with purpose and contribute to society in a meaningful way. - You are highly driven and self-motivated, with a desire to join and contribute to a high-performing team. - You have a general knowledge of marketing disciplines, which results in quick thinking, good questioning, comprehensive planning, and timely execution. - You are proactive in your work and have an inquisitive nature, asking the right questions, seeking a clear understanding, and gathering feedback. - You aim to deliver the most compelling campaigns and high-quality work. - You demonstrate a positive, collaborative, and collegiate attitude when working with staff, team members, and partners. - You are curious and inquisitive, with a desire to explore creative ideas. - You have excellent verbal and written communication skills. - You have strong ability to address multiple and competing priorities effectively and delegate work appropriately. - You have an empathetic leadership style and share the values of trust, reconciliation, humility, community, learning, and grit. - You have proven ability to work through challenges and apply strong critical thinking and problem-solving to overcome adversity or navigate change. - Knowledge and deep understanding of and passion for Indigenous economic issues are a distinct advantage. Compensation & Benefits The Connect Partnership Group offers a flexible, cohesive, and inspiring work environment. This is an opportunity to be part of a growing business and make a real difference for yourself and others as part of a team. - Salary Range - dependent on experience. - Project Performance Bonus Eligibility - Health benefits after 3 months - Paid Vacation & Flex days - Flexibility with working hours / Temporarily remote work - Professional development and learning encouraged. - Cell phone expense support - Opportunity to contribute to a positive culture and cultivate a creative, collaborative, fun, safe, and forward-thinking space. Must currently be legally eligible to work in Canada. This is a Calgary-based position, and please note that we do not offer permanent remote work opportunities or relocation/sponsorship support at this time. This role works Monday to Friday and may require periods of after-hours, weekend, and non-social time. Travel may be required. A reliable vehicle and mobile phone are required. We are committed to fostering an inclusive environment, where all employees and customers feel valued, respected, and supported. We are dedicated to developing a workforce that reflects the diversity of our stakeholders and communities in which we live and those we serve. If you, or anyone you know, is a good fit for this role and would like to apply, please send a Cover Letter and Resume along with your availability, in confidence, to hr@theconnectgroup.ca. Thank you for your interest. Only those selected for an interview will be contacted. Connect Partnership Group Ltd. Produces impactful events that make a difference. Job Type: Full-time Salary: $50,000.00-$75,000.00 per year Benefits:

• Extended health care
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Calgary, AB: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor\'s Degree (preferred)

Experience:

• Marketing: 5 years (preferred)

Language:

• English (required)

Work Location: In person