Do you have a passion for technology, an insightful understanding of how Amazon works, and do you excel in B2B channel marketing? Then GN has a fantastic opportunity for you!
GN Audio, Jabra is looking for a highly skilled retail marketing professional with experience of Amazon to join the Enterprise Marketing team; to plan & execute sales focused marketing programs & campaigns, specific to Amazon across the Europe, Middle East & Africa (EMEA) region.
The team you\xe2\x80\x99ll be a part of,
As part of the Global Enterprise Marketing Team in EMEA, you will be part of a multi-cultural & international team that is passionate about Jabra in a \xe2\x80\x98hybrid working\xe2\x80\x99 environment. You will work closely with the EMEA Amazon account management to drive traffic, glance views & conversion of the complete Jabra portfolio audio and video products within Amazon EMEA specific sites. You will be based within Europe and be a key part of both the Enterprise Marketing Team and the Amazon Global Account Team. Your reporting line will be to the Global VP, Enterprise Marketing.
Your contribution is appreciated,
The role requires you to lead the planning & execution of all B2B channel marketing across Amazon EMEA specific site. More specifically, the role requires the following:
In conjunction with Global VP, Enterprise Marketing, be the Marketing lead for Amazon across EMEA B2B Audio & Video with long-term strategic planning responsibility for relevant marketing initiatives through Amazon EMEA.
Be the internal subject matter expert for AMZ Jabra B2B marketing in EMEA.
Execution of day-to-day marketing activities & programs across Amazon EMEA specific sites. These are known as the EU9 and will expand to include further AMZ sites as determined by the partnership expansion
Ownership of Amazon B2B marketing budget and marketing plans end to end
Close coordination & alignment with the Jabra Digital Team responsible for the AMZ media buys as part of the implementation of the marketing plans
Provision of budgetary guidance and strategic/tactical direction to theJabra Digital Team (specific to investment of AMS/DSP funds across EMEA specific sites)
Responsiblility for optimization & management of B2B (Enterprise) ASINs
Delivery and optimisation of all Amazon specific content including A/B testing primarily using Amazon vendor central
Increase visibility ,traffic and conversion with the lead focus on Amazon product pages, but also including A ++ content and brand stores with the ultimate goal of increasing Jabra product page ranking, conversions and sales across Amazon EU (9 markets)
Project manage and lead new product introductions working closely with the Brand and Product Teams.
Coordinate and communicate with markets and key stakeholders status on all projects manage regular market update meetings.
Regular monitoring and optimizing of product listings and product detail pages to include all B2B audio and video products across the core EMEA markets using Salsify
Search Optimized Titles & Bullets
Image Carousel & Videos
Call Out i.e. Warranty/Music
Product Description
PDF Guides
A+ Premium Content
Key Words
Leaf Nodes
Categorization
Award logos
Review management (Including Vine)
Management of review programs across select ASINS\xe2\x80\x99s on AMZ EMEA specific sites
Jabra integration within key Amazon initiatives/programs (AMZ Buz, Prime, back to business, etc)
Management of 2024 Terms & Budget (Opex/Incremental/Affiliates/Co-Op)
Jabra Links \xe2\x80\x93 Affiliate programs
Planning & measurement of AMS & DSP spend
Coordinate with other EMEA Enterprise marketers to ensure consistent language is utilized across all online presense in EMEAA
Co-ordination with PR on AMZ Regional Events
B2B (Enterprise) internal management & coordination/reporting
Attendance at Amazon Meetings/QBRs/Internal Planning Workshops (EMEA)
To succeed in the role, we imagine that you have:
Extensive experience working in digital marketing & in-depth understanding of Amazon 1P.
Knowledge of the B2B/Prosumer industry segments in Europe/EMEA
Proven experience of working in a regional or global-account marketing organisation
Strong project management skills, with the ability to juggle more than one project at a time.
Excellent negotiation skills
Experience of working with key Amazon systems such as Vendor Central & Vine
Experience of managing MDF or similar marketing funding programs
Customer obsessive with a strong knowledge of the sales process and understanding of current trends in the marketplace (specifically e-comm)
Passion for marketing and delivering measurable, best-in-class results
Fluent in English (both written and verbal). Additional language skills a plus.
We encourage you to apply!
Even if you don\xe2\x80\x99t match all the above-mentioned skills, we will gladly receive your application if you think you have transferrable skills. We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure success for you, but for your team and the wider GN organization as well.
Your Application
Please send us your CV and cover letter no later than January 15th 2024. Applications will be assessed on a continuous basis, so don\xe2\x80\x99t wait to send yours. To learn more about the position, please contact James Hart, Global VP, Enterprise Marketing by e-mail:
We are dedicated to an inclusive recruitment process and all applicants will receive equal consideration for employment.
GN Audio \xe2\x80\x93 Jabra
Jabra is a leader in engineering communications and sound solutions \xe2\x80\x93 innovating to empower both consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Through sound, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and communications tools that help professionals work more productively; and wireless headphones and earbuds that let consumers better enjoy calls, music, and media.
We hope you will join us on this journey and look forward to receiving your application.
#LI-Jabra
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