Founded 45 years ago, Southland Trailers has grown from a small operation to one of Canada's largest trailer manufacturers, with over 500 team members. Our approach is simple: people first, processes second, and products third. This philosophy drives everything we do and is the foundation of our success.
At Southland Trailers, we are committed to hard work, open communication, a positive attitude, calculated risk-taking, continuous improvements, and leading with humility and respect for every individual. We understand that these values set us apart from the competition and allow us to build trailers that meet the evolving needs of our customers.
With a commitment to LEAN manufacturing and cutting-edge technology, we deliver high-quality, reliable trailers. Our close-knit, collaborative environment empowers our team to innovate and continuously improve.
If you're looking for a place where you can make a real impact and grow with a company that values its people, Southland Trailers is the place for you!
About the Role
Are you an experienced marketing professional with a passion for strategy, creativity, and driving results? Southland Trailers is looking for a
Marketing Manager
who's ready to lead, innovate, and make an impact. If you thrive in a fast-paced environment, love collaborating with diverse teams, and have a knack for creating successful campaigns, we want to hear from you!
What You'll Do
Create and execute winning marketing strategies across digital, advertising, communications, and creative teams to drive results and engage our audience
Manage marketing budgets with precision, ensuring resources are used effectively and efficiently
Lead exciting marketing campaigns including email, social media, and event marketing that inspire and engage
Be the mastermind behind internal and external events, working cross-functionally with other departments to make sure every event aligns with our company's goals
Oversee content creation, ensuring our brand voice is consistent and resonates across all channels
Collaborate with sales, product teams, and other departments to develop targeted marketing materials and promotions that drive growth
Stay ahead of the competition by analyzing market trends, consumer behavior, and competitor activity to spot new opportunities
Monitor, report, and optimize campaign performance, using data insights to refine strategies for maximum impact
Build strong relationships with external vendors and partners, ensuring smooth execution of marketing initiatives
Be the driving force behind product launches and events, working cross-functionally to increase brand awareness and engage customers
Own internal and external communications, ensuring cohesive and timely messaging that strengthens the brand
Help grow the marketing team by assisting in recruitment and training of team members
What We're Looking For
Bachelor's degree in Marketing, Communications, or a related field
3-5 years of experience in a marketing leadership role, with a proven track record of creating and executing successful strategies
Strong understanding of digital marketing, social media, and content creation--you know how to make an impact online
Experience in event coordination and management--both internal and external
Excellent communication skills, both written and verbal, with a creative flair for copywriting that captures attention
Organizational skills to juggle multiple projects, manage deadlines, and stay ahead of the curve
Data-driven mindset, with strong analytical skills to assess and improve campaign effectiveness
Proficiency with marketing tools and platforms like Google Analytics, SEO, PPC, and email marketing platforms
Experience leading and mentoring a team, inspiring them to be their best
Ability to thrive in a fast-paced, collaborative environment where no two days are the same!
Why You'll Love Working Here?
Competitive Salary
with regular performance reviews to ensure you're always recognized for your hard work.
Career Growth
: Access to great training and development opportunities that support your career journey.
Work-Life Balance
: Enjoy a compressed 4-day workweek and long weekends every weekend!
Social Fun
: Be part of our monthly Social Club--think wing nights, hockey games, family events, BBQs, bowling, and much more!
Generous Benefits
: A comprehensive benefits package for you and your family, because we care about your well-being.
RRSP Matching
to help you build a strong financial future.
Delicious Perks
: Access to our in-house cafeteria, serving fresh, hot breakfast, lunch, and snacks daily!
Living Wage Employer
: Proud to be a certified Living Wage Employer and recognized by HRDC as one of the Best Places to Work 2024 & 2025!
How to Apply
Ready to take the next step in your career? We want to hear from you! Please submit your resume and be sure to include your email address and phone number and let us know why you'd be a perfect fit for the role.
We thank all applicants for their interest in joining Southland Trailers; however, only those selected for an interview will be contacted.
By applying for this position, you consent to Southland Trailer contacting you via the phone number and email address provided.
Job Type: Full-time
Schedule:
8 hour shift
Monday to Friday
Application question(s):
Are you located in Lethbridge, AB?
Experience:
Marketing: 3 years (required)
Work Location: In person
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