Job Description

Email Strategist

Posted: September 26, 2025


Location: Winnipeg, MB


Mondetta is seeking a data-driven, results-oriented Email Strategist to join our growing marketing team. This is a unique opportunity to play a key role in shaping the customer journey through thoughtful, full-funnel email marketing strategies that drive engagement, retention, and brand loyalty. You are equal parts analytical and creative--with a deep understanding of CRM platforms, audience segmentation, lifecycle marketing, and campaign performance. You thrive in a fast-paced, collaborative environment and are passionate about delivering impactful, personalized communications that resonate across every stage of the customer experience.


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Responsibilities

Develop and execute end-to-end email strategies across promotional, transactional, onboarding, win-back, and lifecycle campaigns, ensuring alignment with brand initiatives, product launches, and business objectives. Leverage customer data to build dynamic segments based on behavior, purchase history, engagement, and lifecycle stage; implement personalization tactics to boost open rates, click-throughs, and conversions. Build strategic briefs and collaborate with copywriters and designers to create compelling email campaigns and automations, ensuring consistency in brand voice and storytelling. QA emails to ensure accuracy, functionality, responsive design, and proper personalization across all devices and platforms. Build, maintain, and continuously optimize automated flows using dynamic content, personalization, and behavioral triggers to enhance performance. Partner with Paid Media and Marketing to drive list growth through lead generation campaigns, incentives, and strategic partnerships, while ensuring compliance with privacy regulations such as GDPR and CAN-SPAM. Track, analyze, and report on key email KPIs (open rates, CTR, conversion, revenue per send, unsubscribe rates) and run A/B tests to optimize subject lines, timing, CTAs, and content layout. Use performance insights to inform future strategy and continuously improve campaign effectiveness. Collaborate cross-functionally with Marketing, Creative, E-commerce, and Paid Media teams to ensure unified messaging and branding, campaign timing, and customer experience across all touchpoints.
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Qualifications

Minimum 3-5+ years experience in email marketing or CRM, ideally within luxury, premium fashion, or athletic sectors Expertise in platform tools like Klaviyo, Monday.com, Shopify, and TYB Proficient in building automated flows, customer journeys, and campaign workflows Basic HTML/CSS knowledge for email formatting and troubleshooting Deep understanding of segmentation, personalization, and list hygiene Strong analytical skills with experience in A/B testing and performance optimization Familiarity with CAN-SPAM, GDPR, and deliverability best practices Strong project management skills and ability to work cross-functionally Collaborative mindset with creative and strategic thinking

Interested applicants should email resume & cover letter to hr@mondetta.com with the subject line

"Email Strategist"

. We thank all applicants for their interest, however only those candidates selected for interviews will be contacted. Applicants must be eligible to work in Canada and live in Winnipeg. Get started by clicking the link below.