Job Description

Overview

We are seeking a dynamic and creative Marketer to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. This role requires a blend of analytical skills and creative thinking, with a strong focus on digital marketing initiatives. The Marketer will work closely with cross-functional teams to enhance our online presence and optimize our marketing efforts.

Duties

Develop and implement comprehensive digital marketing strategies, including SEO, email marketing, and social media campaigns. Conduct keyword research to identify opportunities for improving organic search rankings. Manage e-commerce platforms, ensuring product listings are optimized for visibility and conversion. Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that drive traffic and sales. Analyze website performance using Google Analytics to inform marketing decisions and improve user experience. Create engaging content for various platforms, including websites, blogs, and social media channels. Design graphics using Adobe Photoshop and Adobe Creative Suite to support marketing initiatives. Maintain the company website using WordPress, ensuring content is up-to-date and aligned with branding strategies. Collaborate with the sales team to develop promotional materials that effectively communicate product benefits. Monitor industry trends and competitor activities to identify new opportunities for growth.

Requirements

Proven experience in digital marketing with a strong understanding of e-commerce principles. Proficiency in SEO techniques and tools, including keyword research methodologies. Familiarity with Google Ads, Google AdWords, Facebook Advertising, and analytics tools. Experience with HTML, CSS, SQL, JavaScript is preferred but not mandatory. Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite. Excellent written and verbal communication skills with an eye for detail. Ability to analyze data effectively to drive decision-making processes. A proactive approach to problem-solving with the ability to work independently as well as part of a team. A passion for staying current with digital marketing trends and best practices. Join us in shaping our brand's future through innovative marketing strategies!
Job Type: Part-time

Pay: $20.00-$25.00 per hour

Expected hours: 30 per week

Work Location: Hybrid remote in Mississauga, ON