Job Description

TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World's Best Awards, AFAR travelers' Choice Awards, Conde Nast Traveller Readers' Choice Awards, and Departures Legend Awards among others.
We are looking to hire a [job title] to join our team! Reporting to the Director of CRM & Data Protection, you'll be handling and implementing email programs while also driving a significant leap in TCS's CRM strategy and personalization efforts. The ideal candidate will strike a balance between strategy and hands-on execution, with a strong grasp of customer journey mapping, email automation, and campaign deployment. This role is ideal for someone who is an excellent communicator and problem solver and thrives in a collaborative and fast-paced environment.
What we'll offer:

• 15 vacation days + 6 PTO days
• Competitive salary
• Birthdays Off
• RRSP and DPSP Retirement Plan
• Health and dental plans after 3 months of service

What you'll do:

• Implement and handle weekly and ongoing (triggered) email campaigns, using Pardot to build, schedule, target, deploy, measure, and optimize to support business objectives
• Collaborate with marketing and creative teams to develop targeted emails, personalization strategies, and optimization plans for various objectives, including sales, lead nurturing, re-engagement, and loyalty building.
• Leverage data from Salesforce to develop and continually optimize segmented lists for highly targeted and personalized emails
• Develop and lead campaign test programs in support of learning and business objectives
• QA and test email campaigns for end-to-end customer experience, including optimization for mobile devices and email client rendering
• Demonstrate aptitude for data analytics and report on marketing return on investment and campaign performance on a weekly and monthly basis
• Research and report on email and CRM industry trends, lead guideline recommendations, and actively share with business partners
• Be an email marketing leader with vision and proactively make recommendations to improve overall channel marketing efficiency

What you'll bring:

• Extensive hands-on experience in b2c email marketing execution, including handling customer journeys, drip campaigns, and triggered emails.
• Bachelor's degree or equivalent experience, and travel or luxury experience is a plus
• Proficiency in email marketing platforms (Pardot and Salesforce experience strongly preferred), including working with APIs, custom fields, and dynamic content.
• Familiarity with HTML/CSS for email and troubleshooting responsive issues.
• Ability to analyze performance metrics and derive actionable insights.
• Familiarity with A/B testing methodologies and campaign optimization strategies.
• Strong project management and time management skills.

We believe people perform best when they can be their true selves and diverse teams drive better results. We're committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.
Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com

Skills Required