Job Description

We are looking for a Contractor Email Marketing & Copywriting Specialist with a strong background in building and optimizing email marketing campaigns in Klaviyo. This role focuses on creating compelling and concise copies that engage and convert. You will be responsible for writing and refining email content, creating short blogs using ChatGPT, and ensuring all messaging aligns with our brand's fun and enthusiastic voice. The ideal candidate is a creative storyteller who understands email marketing strategy and can optimize copy for engagement and conversions.



Duties and Responsibilities

• Email Marketing: Develop, execute, and optimize email marketing campaigns in Klaviyo to drive engagement and sales.
• Short Copywriting: Write compelling, concise, and brand-aligned email copy that connects with our audience.
• Content Creation: Use ChatGPT to generate short blog content that enhances our email campaigns and overall content strategy.
• A/B Testing & Optimization: Conduct tests on subject lines, messaging, and formats to improve open rates and conversions.
• Segmentation & Personalization: Leverage Klaviyo's segmentation tools to create highly targeted, personalized email campaigns.
• Analytics & Reporting: Monitor key email performance metrics (open rates, CTRs, conversions) and provide actionable insights
• Brand Storytelling: Ensure all email communications maintain a consistent, engaging, and fun brand voice.



Skills and Qualifications



• Experience in e-commerce or DTC brand email marketing.
• Strong understanding of email automation flows and triggered campaigns.
• Familiarity with HTML/CSS for basic email template customization.
• Passion for storytelling and creating engaging brand experiences.
• Proven experience with Klaviyo, including campaign creation, automation, segmentation, and reporting.
• Strong short-form copywriting skills with a focus on engagement and conversion.
• Experience writing and optimizing content using ChatGPT or similar AI tools.
• Understanding of email marketing best practices, deliverability, and compliance.
• Strong analytical skills to assess campaign performance and make data-driven improvements.
• Ability to work independently while collaborating with a creative and marketing team.

#### Attributes



• Strong attention to detail and quality.
• Excellent communication skills, with the ability to explain concepts to non-technical team members.
• Ability to prioritize tasks and meet deadlines in a fast-paced environment.
• A creative mindset with a knack for engaging storytelling.