Job Description

The Email Copywriter & Lifecycle Marketer is responsible for turning our audience's intent, questions, and motivations into high-converting email and SMS conversations that drive revenue, retention, and long-term trust. You will contribute to creating highly-targeted and segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. This is an individual contributor role that reports to the Cofounder.

Backgrounds in direct-response copywriting, content marketing, growth marketing, or brand storytelling are all welcome. What matters most is your ability to move people to action through writing.

Please Note: This position will be based fully in-office 5 days per week at Circuit Stream Office: 1011 1st Street SW, Calgary AB.

KEY RESPONSIBILITIES

Own the strategy and execution of all email and SMS messaging across the customer lifecycle - from first lead to loyal customer Write persuasive, high-converting email and SMS copy tailored to where each reader is in their buying journey Use testing, performance data, and customer insights to continuously improve engagement, replies, and conversions Deploy that messaging through automated journeys, campaigns, and CRM workflows Report regularly on email and CRM performance to senior leadership and cross-functional teams. Support the sales team with high-performing email and SMS templates and sequences. Drive retention and revenue through lifecycle marketing strategies, including reactivation and loyalty campaigns. Collaborate with cross-functional teams to run campaign emails tied to product launches and scheduled promotions. Use our CRM (HubSpot) to bring your campaigns to life, turning segmentation, timing, and automation into more relevant and effective conversations. Work closely with our Sr. Media Buyer to support and convert a seven-figure sales pipeline through email and CRM tactics. Stay on top of trends in email marketing, CRM tools, and performance optimization techniques.

ROLE REQUIREMENTS

3-5+ years in email marketing, copywriting or lifecycle marketing. Working knowledge of HubSpot (or similar CRM/email platform), including workflows, lists, and integrations and willingness to grow into a Hubspot expert! Strong direct response copywriting skills, with an ability to blend storytelling and strategy with the goal of getting the reader to take immediate action Experience with subject line optimization, A/B testing, and creating high converting CTAs Experience working closely with the sales team to support pipeline growth via qualified meetings, applications, conversions and other performance metrics. Ability to use performance data (opens, clicks, replies, conversions) to sharpen your messaging and improve what you write over time.

CORE COMPETENCIES

Communicates effectively across multiple platforms Demonstrates cross-cultural agility when communicating with audiences from different locations, backgrounds or cultures Displays a strong customer focus Is results driven, and has a goal-oriented mindset Demonstrates perseverance and doesn't give up if encountering setbacks Solves problems effectively Sets and sticks to priorities and juggles multiple tasks simultaneously

WHAT'S IN IT FOR YOU

Compensation in line with skills and experience: this is an Individual Contributor/Intermediate level role with salary plus variable compensation plan based on revenue generation Benefits plan with Manulife (80% coverage for extended health and dental) The opportunity to work in a dynamic, fast-paced marketing team, with other creative and like-minded professionals Catered team lunches every Friday Access to private gym at the office Fun team-building activities and annual off-sites Access to training & development fund for courses or workshops.

OUR VALUES (Part of everything we do!)

Curiosity: We believe in asking questions, listening to new ideas, and gathering feedback from our teammates and community, as their voices form the foundation of our work. Courage: To achieve great things requires accepting the risk of getting things wrong. We embrace this attitude and believe it's a mindset necessary to succeed and innovate. Ownership: We believe that how you do anything is how you do everything. We hold ourselves accountable to the highest standards and ensure our team and community can rely on us to deliver our absolute best at all times. Bias for Action: We move quickly and take action. We put our work out there early and often, knowing that we will iterate and improve over time. We value speed and keeping pace with innovation. Objective: When making decisions, we lead with data before opinions. Data creates transparency and alignment towards work with the largest impact. Open: We believe that fostering an open mindset where new ideas and perspectives from all backgrounds can be shared and exchanged is vital to realizing the enormous potential of ourselves and our collective ambition. Learner First: We stay grounded to the student's needs. When faced with a challenge, we start with the student and work backwards.


What makes us different makes us stronger. We want our company to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment.

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