Job Description

About the position

Location:

Niagara Falls, Ontario, Canada (Onsite)

Work arrangement:

Onsite, 5 days per week

Reports To:

Manager, Domestic Student Recruitment

Reason for vacancy:

New Position

Expected hiring salary range:

$50,000- $60,000 annually. Offered salary will be determined through an internal review process.*


Primary Purpose:


The Domestic Student Recruitment Advisor plays a pivotal role in driving awareness, applications, and enrollments from domestic markets across Ontario and Canada. This relationship-driven position focuses on advising prospective students and their influencers, cultivating partnerships with schools, employers, and community organizations, and delivering events and outreach strategies that move prospects from initial interest to enrollment.


Reporting to the Manager, Domestic Recruitment, the Advisor leverages strong relationship-building, event management, and digital engagement skills to advance UNF's recruitment objectives while upholding compliance, brand standards, and student-first service.

Specific Responsibilities:

Advise & Convert

Provide accurate and timely guidance on programs, admission requirements, transfer/advanced standing, scholarships, and timelines. Manage a rolling caseload of prospects; deliver personalized follow-up via email, phone, text/WhatsApp, webinars, and other channels to convert leads to applicants and enrollees. Engage parents/guardians and other influencers, offering clear next steps and addressing objections.

Develop Markets & Partnerships

Build relationships with guidance counsellors, school boards, SHSM leads, employers, and community organizations to drive referrals and info sessions. Identify corporate and community partnership opportunities (e.g., tuition-match info sessions, cohort pilots) and collaborate with internal stakeholders to implement them.

Plan and Deliver Events (On-Campus, Off-Campus, Virtual)

Lead logistics and execution for open houses, tours, classroom visits, fairs, lunch-and-learns, webinars, and community events. Coordinate student staff/volunteers; ensure event materials, AV, rooms, and travel are prepared; conduct timely post-event follow-up.

Execute Digital Outreach

Collaborate with Marketing to develop targeted messaging and content tailored to specific audiences (e.g., videos, student spotlights, employer testimonials). Manage and run targeted nurture campaigns aligned with recruitment deadlines and decision milestones.

Use Data to Improve Results

Maintain accurate CRM records (e.g., Salesforce); provide weekly reports on funnel progress, event ROI, and recommendations for improvement. Ensure compliance with CASL, PIPEDA, and institutional policies while maintaining UNF brand standards.

Requirements:

Education and Experience

Diploma or Degree required (marketing, sales, business, public relations, communications, or a related field). Demonstrated success in student recruitment/admissions, outreach, sales, business development, account management, or community engagement. Experience planning and executing events. Experience working in higher education is considered an asset.

Competencies

Strong understanding of the Canadian secondary/post-secondary system, pathways/transfer credit, and employer upskilling trends. Proven ability to build and sustain strong relationships with diverse stakeholders. Skilled in persuasive communication, negotiation, influence, and public speaking. Strong planning, organizational, and logistical coordination skills. Effective objection-handling and data-driven decision-making. Proficiency with CRM platforms (e.g., Salesforce), Microsoft Office/Google Suite, and virtual event platforms. Bilingualism (English/French) considered an asset. Valid Ontario G driver's licence and reliable vehicle. Willingness and ability to travel up to 50% of the time, including evenings and weekends during peak recruitment seasons. Frequent day travel across Ontario, with periodic overnight and occasional national travel. Lifting and transporting of event materials (approx. 20-30 lbs.).

Use of AI Disclosure

University of Niagara Falls Canada (UNF), UNF is committed to a fair and transparent recruitment process. While AI tools assist us in identifying and communicating with candidates, applications are reviewed by our dedicated Talent Acquisition team to ensure a thorough evaluation of all candidates.


We value diversity and strive to create an inclusive environment where all individuals have an equal opportunity to succeed. We comply with all relevant laws and regulations in Ontario and adhere to the highest standards of ethical hiring. We are committed to protecting your personal information and ensuring that all data collected during the recruitment process is handled with the highest level of confidentiality.

Diversity, inclusion and equity

The University of Niagara Falls Canada (UNF) is strongly committed to equity, diversity, and inclusivity within its community and especially invites applications from all qualified candidates. Racialized persons / persons of color, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQI+ persons, and others who may contribute to the further diversification of ideas are encouraged to apply.


We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.


All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.


We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the selection process, please advise jobs@unfc.com to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measures will be addressed confidentially.

We appreciate all applications received; however, only candidates selected for an interview will be contacted.