Job Description

Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our teamit could be YOU!

Division Marketing Manager, Rohit Communities

As a foundational member of the Marketing Department, the Division Marketing Manager oversees strategic and tactical marketing delivery for Rohit Communities - our land development division. Key stakeholders include the Executive Vice President, Vice President, and Project Managers within the division.

What will you do?

Research and Analysis

• Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
• Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
• Leading tracking, analysis and performance reporting of campaign and web analytics.
• Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

Brand Activation

• Leading the development and implementation of brand activation plans.
• Managing storytelling and expression of the brand to extend reach and impact.
• Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

• Managing websites under the division, including researching, creating, and publishing website content.
• Engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Overseeing and managing social media platforms, content, and performance.
• Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
• Leading the development, implementation, and performance reporting of email marketing campaigns.
• Monitoring and responding to customer online reviews.

Traditional, Out of Home and Sponsorship Marketing

• Providing tactical support to sales team in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
• Leading the tactical approach and execution of on-site signage.
• Working with industry publications and news media outlets to roll out earned and paid media.
• Orchestrating geo-targeted out-of-home campaign planning and execution.
• Pursuing amenity and building sponsorship naming rights.
• Developing and managing the submission of industry award applications.

Tactical Planning and Management

• Creating and managing implementation of marketing plans.
• Developing and actively managing marketing budgets by project, as well as annual period (annual marketing budget approximately).
• When required, provide / supplement on occasion tactical planning support to other divisions.

Creative and Production Orchestration

• Receive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
• Providing business, brand, and creative direction, including scoping of work.
• Reviewing and approving project quotes, proofs, and phases of project delivery through pre- and post-production.
• Vendor (agency) and contract management.
• Overseeing the management and maintenance of digital assets and libraries.

Staff Recruitment, Development and Supervision

• Coaching and developing staff, facilitating staff development plans.
• Regularly assessing and guiding staff performance, conducting performance reviews.
• Providing direction in terms of annual / quarterly / monthly goals.
• Conducting staff recognition and team building activities.
• Approving staff time and expenditures.

Service Innovation

• Researching, designing, and engaging in exploratory experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
• Oversee and support special projects being conducted within the division, in other divisions or corporately.

• Interviews, and trains new staff.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline of employees in accordance with company policy.
• Performs other related duties as assigned.

What do we look for?

• Completion of a Business or Commerce degree with a focus in marketing or related field, from an accredited institution.
• At least six years of marketing experience, with focus on tactical planning, research, brand activation, digital marketing, and budget management.
• Ability to participate in developing and contribute to executing Rohit Communities marketing strategy.
• Ability to conceptualize, innovate, and drive marketing initiatives.
• Budget management skills.
• Excellent verbal and written communication skills.
• Excellent , interpersonal, sales and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Desire for continuing education and personal development.
• High proficiency with Microsoft Office Suite or related software.

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Rohit Group