Job Description

Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We're a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of WPP (LSE/NYSE: WPP), the creative transformation company.We're looking for a Director, Social Media to join our team in Toronto-someone who's equal parts strategist, storyteller, content creator, and culture miner. If you're passionate about crafting compelling digital content, growing online communities, and making an impact with innovative campaigns, we'd love to meet you.What You'll Be Doing

• Building Social Strategies: You'll develop and execute creative, data-driven social media plans that align with our client's goals-whether that's brand awareness, community engagement, executive thought leadership, or crisis response.
• Creating Scroll-Stopping Content: From eye-catching visuals to engaging copy, you'll craft content that resonates across platforms like Instagram, Pinterest, LinkedIn, X, and TikTok.
• Managing Online Communities: You'll be the voice behind the brands (or work with community managers to be), responding to comments, engaging with followers, and fostering meaningful conversations.
• Measuring What Matters: Using analytics tools, you'll track performance, report on key insights, and recommend optimizations to ensure maximum impact.
• Moving at the Speed of Social: You'll stay ahead of the curve on platform updates, emerging digital trends, and industry best practices, as well as having your finger on the pulse of culture-bringing fresh ideas to the table.
• Collaborating Across Teams: Working closely with PR, creative, and digital teams, you'll integrate social media strategies into broader marketing and communication efforts.
• Advising Clients: You'll act as a trusted partner, guiding clients on best practices, content strategy, and crisis management when needed.

What We're Looking For

• 5+ years of experience in social media management, ideally in an agency or fast-paced environment.
• A strong understanding of social platforms, trends, and tools like Sprout Social, Hootsuite, or Meltwater.
• Excellent writing skills-you know how to tailor messaging for different audiences and platforms.
• A creative mindset with an eye for great visuals, whether you're working with designers or creating simple assets yourself.
• A strategic thinker who can balance big-picture goals with day-to-day execution.
• Experience in community management and crisis response is a plus.
• The ability to juggle multiple clients and projects without breaking a sweat.

#LI-YA1Hill & Knowlton is more than an agency. It's a collection of thousands of brilliant, collaborative and driven employees - all united around a single vision of transforming our clients, our company and the world.Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit - called to our craft each day by the desire to deliver the best work.And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.When you click the "Submit Application" button below, this will send any information you add below to Hill & Knowlton. Before you do this, we think it's a good idea to read through our . California residents should read our This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our California residents should read our This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Hill & Knowlton