Job Description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
What you'll do:

• Lead a team to build and implement comprehensive Omni-channel strategies seasonally that build brand affinity, strengthen customer health, and drive in-season performance & growth.
• Guide marketing strategy, both in-season and in quarterly seasonal development. Work cross functionally with leads across the business to drive key programs and priorities. Advocate for the customer and the brand and provide strategic support in research and insights to support decision making.
• Build and lead a diverse team to do great work. Foster an open environment with space to innovate, question, and learn.
• Lead all aspects of the development of marketing collateral in support of seasonal promotions and initiatives. Build influence with enterprise, store operations, and colleague teams to support and drive successful campaigns at store level in our 350+ stores across the country.
• Work cross functionally to build loyalty strategy with PC Optimum, the biggest loyalty program in Canada, with a focus on acquiring new customers, limiting churn, and driving incrementality through experimentation.
• Provide mentorship and leadership to a cross functional team working to deliver data-driven, audience-based traditional-to-digital media strategies.
• Oversee customer analytics, in partnership with internal business and enterprise partners, to drive both marketing and overall business strategies and drive standards /KPIs.
• Building and leading diverse teams that foster a workplace of inclusiveness and belonging

What you bring:

• Bachelor Degree (Business, Marketing preferred)
• 8+ years of experience in marketing strategy and execution including 2-3 years of leadership experience managing teams that spans both digital and brick and mortar
• Collaborative and solution-oriented, with passion for questioning assumptions, encouraging innovation, and building a dynamic and supportive team culture
• Consistent track record of connecting traditional to digital and driving omnichannel strategies through to execution
• Proven experience with brand marketing and thought leadership in driving brand affinity
• Experience leading cross functional teams and managing direct and indirect reports
• Confidence working in a fast paced environment and shifting in season to react to changing landscapes
• Confidence managing budgets and efficiencies and changing direction in real time

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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Skills Required