Job Description

JOB OVERVIEW


Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.


DUTIES AND RESPONSIBILITIES



Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans. Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel. Direct day-to-day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance. Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties. Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales and catering/banquet services. Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience. Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups and other key guests. Lead marketing efforts to upsell guests on hotel services, offerings and amenities. Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries. Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel. Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities. Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity. Perform other duties as assigned. May also serve as manager on duty.

ACCOUNTABILITY:


This is the top sales and marketing job in a large, full-service, luxury, resort or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering and/or convention employees.

QUALIFICATIONS AND REQUIREMENTS

High School diploma or equivalent, and five years total experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.


This job requires ability to perform the following:

Frequently standing up or moving within and outside of the facility Carrying or lifting items weighing up to 25 pounds Handling objects

Other:

Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company. Reading and writing abilities are utilized often. Leadership skills Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently. Problem solving, reasoning, motivating, organizational and training abilities are used often. Ability to travel to attend workshops, tradeshows, conventions, etc. May require a valid Driver's License. * May be required to work nights, weekends, and/or holidays.