Job Description

COMPANY DESCRIPTION
4iiii Innovations Inc. is a Canadian sports technology company based in Cochrane, Alberta. 4iiii Innovations is a diverse team dedicated to improving personal performance through the development of superior training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training.
We\xe2\x80\x99re seeking a permanent full-time Director of Sales & Marketing to join our team in Cochrane, Alberta. 4iiii Innovations offers a competitive compensation package in a fun, fast-paced and exciting industry. 4iiii employees have access to industry discounts from leading brands, race entry discounts, and of course 4iiii products. If this sounds like something that interests you, read on! ROLE SUMMARY
The Director of Sales & Marketing is responsible for supporting, encouraging and leading a united team that builds and develops a global brand by increasing brand awareness, growing market share, and surpassing sales targets. To accomplish this, the Director of Sales & Marketing\xe2\x80\x99s primary areas of focus include 1) team management, 2) sales, marketing and strategic planning, and 3) forecasting and results analysis. SUPERVISORY RESPONSIBILITIES
\xe2\x97\x8f Recruit, interview, hire and train direct reports on the Sales & Marketing team
\xe2\x97\x8f Oversee the daily workflow of the department
\xe2\x97\x8f Demonstrate leadership with professionalism and respect for others, and foster interdepartmental collaboration and understanding
\xe2\x97\x8f Conduct regular one on one meetings with direct reports to check in on progress, alleviate concerns or provide direction on key priorities
\xe2\x97\x8f Provide constructive and timely performance evaluations, training and coaching as necessary
\xe2\x97\x8f Handle discipline and termination of employees in accordance with company policy RESPONSIBILITIES AND DUTIES
\xe2\x97\x8f Team Management

• Oversee Sales & Marketing team and ensure they have the tools and targets they need to succeed
• Set the direction and support the development and growth of global distributor, dealer and D2C sales channels
• Support the Sales Manager to ensure the sales team consistently meets their monthly and quarterly sales targets across all 4iiii products, and that they create and track their sales funnels
• Manage teams through weekly calls/meetings, monthly reviews, quarterly planning and annual strategy sessions
• Monitor sales and marketing performance and providing regular reports to senior management
• Develop and manage department budget
• Assist in the creation of product design, packaging, labeling, distribution, print and online advertising
• Build and maintain a network of industry contacts and other key relationships in order to stay current with emerging market trends
• Analyze market trends and customer needs to inform product development and marketing campaigns

\xe2\x97\x8f Sales Planning, Marketing Planning and Strategic Planning

• Support the Sales Manager in the development of a sales plan
• Ensure financial and structural changes are implemented within 1 month of the decision being made
• Establish monthly, quarterly and annual business strategies alongside the senior management team and implement with Sales & Marketing team
• Develop and execute overall brand strategy to increase brand awareness and market share
• Design and implement lead generation campaigns through digital advertising, social media, PR, influencers, ambassadors and other marketing initiatives
• Support Sales & Marketing teams in preparing event plans that are approved 2 months in advance of the event

\xe2\x97\x8f Forecasting and Results Analysis

• Build out detailed sales forecasts through 4iiii\xe2\x80\x99s ERP system to support material procurement and finance
• Review and analyze sales results of the brand\xe2\x80\x99s products to determine future product developments and business opportunities for the brand; identify and forecast market shifts and threats

QUALIFICATIONS AND SKILLS
\xe2\x97\x8f 5+ years of leadership and management experience, preferably in the sports industry
\xe2\x97\x8f 8+ years of sales and marketing experience, preferably in the sports/cycling industry
\xe2\x97\x8f Post-secondary education in business, sales, marketing or communications
\xe2\x97\x8f Experience managing omni-channel businesses
\xe2\x97\x8f Knowledge of retail, wholesale and dealer sales principles, methods and practices
\xe2\x97\x8f Experience in account management and building long-term relationships with clients
\xe2\x97\x8f Proven track record in business development and achieving sales targets
\xe2\x97\x8f Proficiency in using a CRM software for sales tracking and analysis
\xe2\x97\x8f Strong understanding of brand building and brand management
\xe2\x97\x8f Ability to analyze market trends and customer data to inform strategic decision-making
\xe2\x97\x8f Excellent written and verbal communication skills
\xe2\x97\x8f A well-defined sense of diplomacy, including solid conflict resolution and people management skills
\xe2\x97\x8f Positive team attitude, focus on cross-functional team cohesion
\xe2\x97\x8f Experience negotiating and reviewing contracts and pricing agreements with dealers and distributors
\xe2\x97\x8f Confident. Humble. Strong work ethic. Positive. Creative. Not afraid to fail
\xe2\x97\x8f Healthy appreciation for the cycling industry. A strong willingness to learn and embrace the cycling industry if not already immersed in it
\xe2\x97\x8f Ability to manage, follow through and complete overlapping projects in a face-paced environment
\xe2\x97\x8f Strong organizational, time management and prioritizing skills WORKING CONDITIONS AND ADDITIONAL DETAILS
\xe2\x97\x8f Hybrid work environment - Work from both home and work office
\xe2\x97\x8f International travel required
\xe2\x97\x8f Have a valid passport If you\xe2\x80\x99re inspired by this opportunity, please apply by emailing us a cover letter and resume. We thank all applicants for their interest, however, only those selected for an interview will be contacted. Visit www.4iiii.com for more information. Job Types: Full-time, Permanent Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Stock options
• Store discount
• Vision care
• Wellness program
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay

Experience:

• sales and marketing: 8 years (required)

Work Location: Hybrid remote in Cochrane, AB T4C 2B9