Job Description

About Us:

Insights.gg is a platform built for competitive gamers, coaches, and esports teams to record, review, and improve gameplay. Whether you're a solo player, part of a grassroots squad, or on a professional team, our mission is to help you win smarter. As we enter our next phase of growth, we're looking for a results-driven Director of Growth & Marketing to lead our efforts in user acquisition, brand building, and community expansion.

Role Overview:

We're seeking a senior marketing leader with deep experience in the gaming and esports space. You'll be responsible for driving our go-to-market strategy, building brand awareness, and leading performance-based marketing campaigns. This is a high-impact, high-ownership role ideal for someone who has scaled early-stage products and thrives in fast-paced environments.

Responsibilities:

Own and execute the company's growth strategy across paid, organic, and community channels Build, design, and manage campaigns to drive user acquisition, activation, and retention Define, track, and optimize growth KPIs using tools like GA4, Mixpanel, HubSpot, etc. Develop and evolve the Insights.gg brand in alignment with competitive gaming culture Lead partnerships with creators, influencers, teams, and publishers Work cross-functionally with product and customer success teams Grow and manage a small marketing team or work independently as needed

Qualifications:

5 to 10 years of experience in growth marketing or related roles within gaming and/or esports Proven success scaling early-stage startups, products, or communities Deep understanding of the gaming and esports landscape Strong leadership, ownership mindset, and a bias toward action Hands-on experience with user acquisition, content, and creator/influencer marketing Excellent communication, data analysis, and problem-solving skills Experience working in remote, fast-paced environments

Nice to Have:

Existing relationships in the gaming or esports industry Experience launching or growing a B2C platform or tool Background in content marketing, user research, or product marketing

Why Join Us:

Beautiful office space at the heart of downtown Vancouver High ownership and impact from day one Remote flexibility with a small, passionate technology team Direct influence on brand, growth strategy, and product trajectory Competitive salary and equity options
Job Type: Full-time

Pay: $80,000.00-$121,607.91 per year

Schedule:

8 hour shift Monday to Friday
Work Location: Hybrid remote in Vancouver, BC