Director Of Product Marketing

Toronto, ON - Vancouver, BC, Canada

Job Description


About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers-even the parts that are hard to hear-can help companies make better decisions that drive long-term customer loyalty and growth.

That\'s why Alida created its Total Experience Management Platform; a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers that fuels sustainable business impact.

With Alida, innovative companies like HBOMax, Adobe, Lululemon and LinkedIn can anticipate their customers\' ever-evolving needs to make better decisions, build long-term relationships, and grow businesses that stand the test of time.

Over 176 million people globally have used Alida\'s Total Experience platform to inform over 60,000 customer experiences initiatives.

Join us on our mission to put truth into action at www.alida.com and @alidaTXM.

Alida is looking for a top talent Product Marketing Director to join our diverse, global, integrated team of marketers, thought leaders and product experts. As a leader of the Product Marketing team, you will lead a team that plays a key role in defining product strategy, sales messaging development, competitive analysis, and product differentiation among others. If you are passionate about making products successful and work in a very collaborative environment this role is for you.

Responsibilities:

  • Act as a lead/ mentor of the Product Marketing team
  • Create and execute Go to Market plans for Alida\'s products
  • Define differentiated messaging for Alida\'s product suite
  • Work cross functionally with business partners including product management, marketing, sales enablement, sales and customer success
  • Curate and manage competitive intelligence
  • Lead Alida\'s quarterly product launch process
  • Meet with customers and prospects to maintain understanding of evolving customer pain, needs and product usage
Requirements:
  • 7+ years of experience in product marketing, strategy consulting or program management
  • (Preferred) 2+ years working customer feedback management, customer experience space
  • Strong interpersonal, writing, negotiation, organizational and communication skills
  • Proven ability to influence senior leaders on strategic priorities
  • Exceptional problem solving, resourcefulness and creativity skills
  • Experience working in a global business
  • Undergraduate degree in Business, Technology, Marketing or Communications
#LI-CS1

We can\'t wait to meet you!

We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.

At Alida, we\'re dedicated to fostering an environment where our employees feel heard, valued and included.

We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation. Even if you don\'t meet every single one of the stated requirements but you are excited about this opportunity, we\'d love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.

Follow us at and engage with us on LinkedIn, Twitter and Instagram.

Alida has an in place to provide reasonable accommodation to employees, and to qualified job applicants with a disability during the hiring process. If you require accommodation because of a disability or medical need, please contact accommodations_hiring@alida.com so that arrangements can be made for the appropriate accommodations to be in place.

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Alida

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Job Detail

  • Job Id
    JD2149256
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON - Vancouver, BC, Canada
  • Education
    Not mentioned