Job Description

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About Epic Tales

At Epic Tales we create personalized stories that draw families closer and spark every child's lifelong love of reading. Each book is printed-to-order with the child as the hero--turning story-time into a daily bonding ritual and igniting a passion for books that lasts for life. Our next chapter is bold: scale from $1 M to $3 M+ in annual revenue while doubling re-order rates and maintaining a premium, keepsake-quality experience.

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The Mission for this Role

As Director of Growth & E-commerce you will own the company's primary success metric--new customers acquired profitably--and orchestrate every lever that drives it. You will be both strategic leader and sleeves-rolled-up operator, managing our paid-media, CRO, email and tech specialists while personally diving into campaign builds, creative testing, and analytics whenever needed. Your mission: take our proven product, refine its message, and scale it to the first $20M.

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How You'll Fit with the Team

Report directly to the two founders (Tech + Product Marketing). Lead a pod that already includes a Junior Media Buyer, senior CRO specialist, Klaviyo email marketer, and dev resources. Get hands on with the channel scaling and testing of messaging and positioning. Full autonomy to hire, promote, or part ways with team members and agencies; budget authority across media, creative, tech, and tooling. Collaborate with the founders on product roadmap and brand guidelines--once those guidelines are set, you can run tests without additional approvals.
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Key Responsibilities

Systematise creative & messaging -- build a rapid-testing pipeline that refines hooks around bonding-ritual + learning value. Own the growth P&L -- hit revenue and LTV:CAC targets; forecast and manage paid-media budgets. Scale acquisition channels -- Scale paid spend across Meta, AppLovin, TikTok, Google, and emerging platforms at profitable ROAS. + Prioritising Meta Drive lifecycle revenue -- optimise flows and campaigns in Klaviyo; deploy segmentation that lifts LTV Level-up the team -- set OKRs, mentor, and, when necessary, recruit or replace talent to keep velocity high.
Report with clarity -- maintain live dashboards; present weekly cohort and unit-economics insights to founders.

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How We Work

Holes-Driven Alchemists -- we obsess over the outcome (family bonding & reading joy), not the features AKA we sell the hole, not the drill. Data beats opinion -- every new test is shipped with a metric and kill-criteria. Default to autonomy -- once objectives and guard-rails are clear, you run. Feedback is fuel -- we critique fast, iterate faster, and celebrate wins loudly.

Requirements

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Must-Have Qualifications

Managed $300 k+/mo paid-media budgets on Meta at sustainable ROAS. Led growth for a DTC brand that scaled past $10 M Revenue Hands-on mastery of Woo-commerce + Klaviyo and familiarity with pixel/server-side attribution. Hired, coached, and performance-managed a cross-functional growth team (media, CRO, email, creative). Data-obsessed operator fluent in cohort analysis Entrepreneurial mindset; thrives on progress over perfection and "selling the hole, not the drill."
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Nice-to-Have Experience

Personalised, print-on-demand, or children's product categories. Global shipping / duty optimisation for multi-region DTC. Subscription or series-based product models. LTV modelling, and SQL or BI tools. Creative-strategy background (storyboarding, UGC briefing) for kid-focused brands.

Benefits

Equivalent to USA 1099 contract


Performance based incentive structure

Base = $6000 - $8000 per month Performance Escalator + +$300 added to monthly base for each: + $0.5 M annual-revenue increment above $1 M (e.g., $1.5M, $2M ...)
+ 0.10 LTV:CAC uplift above 1.00 (e.g., 1.10, 1.20...)

10 days paid vacation


Contract term: 24 months


Compensation structure workbook

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Ready to turn big ideas into bigger growth?