Job Description

The Holganix team is searching for a Marketing Director to lead our brand and growth strategy across our agriculture and sustainability markets.
At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.
We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you'll be at the center of helping us scale operations and streamline our internal infrastructure.
More About You
Honest and trustworthy creator who loves to get involved in a mission for good and lead the crowd from the front of the pack. A driven and enthusiastic learner looking for an opportunity to maximize impact. Loves working as part of a team and driving efficiency. Excited to roll up their sleeves and get to work in a fast-paced environment. What have you accomplished in previous positions? Here are some of the items we are looking for:

• You have successfully launched new products or services into new regions, markets, or customer segments
• You've built or transformed brands--creating compelling narratives and campaigns that connect with audiences emotionally and drive measurable growth.
• You have scaled marketing functions within growing companies--building systems, processes, and teams.
• You've worked closely with cross-functional teams (sales, product, operations, agronomy, and leadership) to ensure tight alignment between messaging, execution, and company goals.
• You have successfully managed internal stakeholders and external vendors/agencies to deliver high-impact campaigns on time and within budget.

• Develop and own Holganix's marketing strategy for its agriculture, sustainability, and turf business units.
• Lead execution of that strategy across all channels: digital, social, events, PR, and more.
• Mentor and guide a growing marketing team to deliver high-impact campaigns and materials
• Collaborate cross-functionally with sales, agronomy, data, and other departments to align messaging and drive measurable growth.
• Oversee creative content strategy - including case studies, blogs, video, podcasts, newsletters, PR, and social media.
• Lead brand development efforts to ensure consistency, relevance, and resonance in all touchpoints
• Exceptional storytelling skills, especially in science- or mission-driven industries (agriculture, sustainability, health, etc.).
• Strong project management skills and attention to detail--able to juggle multiple priorities.
• Manage marketing analytics and ROI reporting to optimize campaigns and budget spend
• Manage external vendors, freelancers, and agencies to deliver polished, brand-right assets
• Attend national and regional tradeshows, and other events, when appropriate
• Develop internal communications and executive content with the Chief of Staff and leadership team

• 7-10+ years in marketing, with 3+ years in a leadership role
• Industry experience in agriculture (growing up on a farm counts!) or sustainability
• Strong communication and storytelling skills
• Proven ability to lead campaigns from idea to execution to optimization
• Experience in brand, digital and content marketing
• Excellent written and oral communication skills; ability to communicate effectively with small and large groups.
• Experience with CRM and content platforms (We use HubSpot, but there are plenty of related software out there), design tools (We use Canva primarily, but there are plenty of related software out there), and project management software (we use Monday.com).
• Proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, etc
• Bachelor's degree in Marketing, Communications, Business, or related field
• Willingness to travel for events and team collaboration
• Valid Driver's License

Skills Required