Job Description

Company Description

BUMP provides secure charitable lottery and fundraising platform solutions to most recognizable professional sports foundations and well-known and distinguished not-for-profits across North America. Our Mission is to be the most valued partner to charities and not-for-profits, providing fundraising products, services, and creativity, with the goal to maximize charitable revenue. Our Vision is to be the world's leader in fundraising solutions helping our partners significantly change people's lives and communities for the better.


Our 7 Core Principles shape and guide our corporate behaviours and underpin the sense of community you will experience at BUMP. We pride ourselves on fostering a supportive and collaborative work environment, where employees are valued for their contributions and encouraged to grow professionally.


At BUMP we seek long-term relationships with our employees and recognize and reward them with a competitive total compensation package that includes:

An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees; Best-in-class health, medical, and life insurance benefits; Access to virtual and telehealth services and apps; and Very progressive fertility, adoption, and surrogacy benefits to support all definitions of family.

Internal Job Title:

Director of Marketing

Job Type:

Permanent, Full-Time

Job Location:

Ottawa, Canada

Work Model:

Hybrid

Position Summary

As Director of Marketing in BUMP, you will report to the General Manager and be responsible for developing and executing comprehensive marketing strategies that help drive user acquisition, engagement, and retention for both BUMP and its partners. This pivotal role encompasses leading the delivery of innovative marketing services and strategic guidance to our partners, empowering them to maximize their fundraising potential through BUMP's fundraising platform while simultaneously elevating BUMP's brand, reputation, and market presence.


You will oversee and manage a high-performing marketing team, fostering a collaborative and growth-oriented environment. Your leadership will ensure that staff are motivated, mentored, and equipped to deliver best-in-class marketing solutions for both internal initiatives and partner campaigns. You will be accountable for team development, work distribution, and performance management, ensuring that each team member contributes effectively to both BUMP's goals and partner success.


In addition to internal team leadership, you will collaborate closely with partners to design, execute, and optimize custom marketing campaigns tailored to their unique needs. This includes providing strategic consulting, creative assets, and actionable performance reporting, as well as developing toolkits and best practices for partner marketing enablement. Your role will be instrumental in scaling marketing operations, supporting partner onboarding, and ensuring seamless execution of multi-channel campaigns across digital, brand, and partner channels.


This role requires a strategic thinker with proven experience in team management, partner marketing services, and the ability to scale operations in a dynamic, mission-driven environment.

Responsibilities

Marketing Strategy & Leadership

Develop and lead the company's overall marketing strategy across digital, brand, and partner channels. Manage and mentor a high-performing marketing team and external agencies as required. Oversee marketing budgets, forecasting, and performance metrics.

Own and Optimize the Shopify Ecosystem:

Oversee the marketing strategy and execution across our Shopify storefronts, ensuring seamless integration of campaigns, promotions, and customer journeys. Customize Shopify themes and experiences: Collaborate with developers and designers to implement custom features using Liquid, enhancing UX and conversion rates. Leverage Shopify marketing tools: Utilize Shopify Email, Shopify Audiences, and third-party integrations to maximize campaign performance.

Artificial Intelligence

Familiarity with how AI is used for customer segmentation, personalization, predictive analytics, and campaign optimization. Predictive Modeling: Ability to interpret or collaborate on models that forecast customer behavior, churn, or campaign ROI. A/B Testing & Optimization: Experience using AI to automate and analyze multivariate testing. Customer Journey Mapping: Using AI to track and optimize touchpoints across digital channels. Conversational AI: Understanding of chatbots, voice assistants, and their role in customer engagement. AI-Driven Personalization: Experience implementing dynamic content and product recommendations. Change Management: Leading teams through AI adoption and digital transformation.

Digital Marketing Execution

Drive multi-channel campaigns including SEO, SEM, social media, email marketing, content marketing, and paid media. Optimize conversion funnels and user journeys across web and mobile platforms. Implement and manage marketing automation tools and CRM systems.

Partner Marketing Services

Collaborate with partners to design and execute custom marketing campaigns for their lotteries and raffles. Provide strategic consulting, creative assets, and performance reporting to support partner success. Develop toolkits, templates, and best practices for partner marketing enablement.

Brand & Communications

Own brand positioning, messaging, and visual identity across all touchpoints. Lead public relations, media outreach, and reputation management. Ensure consistent and compelling storytelling across campaigns and channels.

Analytics & Optimization

Monitor and analyze campaign performance using tools like Google Analytics, GA4, and marketing dashboards. Conduct A/B testing and conversion rate optimization to improve results. Report on KPIs and insights to executive leadership and stakeholders.

Qualifications

Education and Knowledge

Bachelor's degree in Marketing, Communications, Business, or a related field Knowledge of the following + Customer segmentation and lifecycle marketing
+ eCommerce
+ Digital marketing principles and platforms
+ SEO, SEM, email marketing, and social media strategy
+ UX/UI Principles
+ Fundraising strategies and nonprofit sector dynamics
+ Knowledge of charitable gaming regulations and compliance (asset)

Technical Environment

Shopify Ecosystem

: Liquid, HTML/CSS, Templating, Theme Customization, App Integrations

Analytics Tools

: Google Analytics 4, Tableau, Mixpanel, Power BI, Metabase, Microsoft Clarity

Platforms

: Salesforce Marketing Cloud, Hubspot, Adobe Experience, Marketo

Multimedia Design Tools

:Adobe Creative, Canva, Figma

Advertising Tools

: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

Content Management Systems

: WordPress, Webflow

Experience

5+ years of experience in a Director level marketing position Experience with Shopify marketing tools and analytics platforms. Experience with Business Intelligence Tools Experience assessing and selecting AI vendors or platforms.

Competencies and Soft Skills

Critical thinking skills + Analysis, problem solving, decision making
Interpersonal skills + Communication, teamwork and collaboration, relationship building, leadership
Organization and time management skills Growth mindset Self-directed Adaptable Integrity

Mandatory Requirements

Language

: Fluency (reading, writing, speaking) in English; Fluency in French/Spanish is an asset

Work Hours

: Ability to work outside of standard business hours as required

Travel

: Ability to travel domestically (or) internationally approx. 1-2 times per month

Additional Information

BUMP is a division of Canadian Bank Note Company (CBN), a trusted leader in secure technology solutions for governments and businesses worldwide. CBN operates across various business domains, including currency production, border security, civil identity, driver identification and vehicle information, excise control, and lottery and charitable gaming.


BUMP is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status.


We provide equal employment opportunities to all individuals, including women, Indigenous Peoples, persons with disabilities, visible minorities, and members of the 2SLGBTQ+ community. Our commitment to equity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and development. As part of our commitment to providing an inclusive, barrier free selection process, we ask that if you are contacted regarding the competition for this position, you advise the interview coordinator or any accommodation measures you may require.


At BUMP, we value the unique perspectives and experiences that each employee brings to our organization, and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success, and we strive to create an environment where every employee can thrive and contribute to our collective goals.