Job Description

Lark Hospitality is seeking a highly qualified Director of Marketing with demonstrable experience in the boutique hotel industry to guide and execute comprehensive marketing and advertising strategies that drive revenue growth across our North American portfolio.





This role combines strategic leadership with hands-on multichannel campaign management, requiring someone who already intimately understands the stakeholder ecosystem of hotel ownership, management, and marketing, and can balance big-picture thinking with detailed execution.



You will be responsible for the strategic development and management of marketing plans and budgets for 35+ hotels and F&B establishments out of the gate, so you must have history marketing diverse destinations, understanding of every element of hotel marketing, ability to pivot based on your analytical insights to speak to owners/investors (sometimes multiple times a day), and grace under pressure with changing people, processes, and tools.

Location:

You will primarily work REMOTE, but are welcome to work from a property as authorized

Salary:

$115,000 -$135,000 CAD based on relevant experience

Reports to:

Vice President of Marketing

Travel:

Occasional travel to properties or for meetings in the US and Mexico; must have valid and current travel credentials

Compensation:

$115,000 - $135,000 yearly

Responsibilities:

Strategic Marketing Leadership

Develop and execute annual and quarterly marketing and advertising plans for all hotels, restaurants, and properties you oversee in close collaboration with regional and property operations managers Collaborate with Revenue Management and Operations teams to create and optimize specials, packages, promotions, and campaigns based on market demand and revenue objectives Monitor hotel supply, pricing, occupancy, and regional demand trends to trigger targeted campaigns and adjust marketing budgets and strategic planning as needed

Campaign Management & Optimization

Co-manage all agency billing and partnerships alongside the VP and Marketing Practices teams Plan and manage marketing campaigns, special offers, and promotions through the Paid, Owned, and Earned Marketing Practices teams Work closely with Revenue Management to enhance and optimize OTA listings and advertising presence with the goal of decreasing OTA reliance and increasing direct bookings

Technology & Analytics

Support the development and implementation of the marketing technology stack and systems in partnership with the VP of Marketing Provide comprehensive reporting and analysis to executive leadership, clearly communicating timelines, results, and growth opportunities Leverage property management systems, booking engine, revenue platforms, adtech, CRM, loyalty, and analytics platforms to drive data-informed decisions and reporting

Team Leadership & Collaboration

Lead and mentor department team members to ensure consistent, high-quality content delivery and campaign execution Oversee local field marketing, advertising, and promotional efforts in collaboration with property managers and the Sales department Foster a collaborative environment that drives ventureship, innovation, and results

Qualifications:

Required Qualifications

Leadership Excellence: Proven ability to lead, motivate, mentor, and develop high-performing teams both in-house and within our partners and vendors Strategic Thinking: Strong marketing and sales intuition with the ability to identify and implement best practices while constantly offering process improvements Communication Skills: Exceptional written and verbal communication abilities with strong attention to grammar, spelling, and professional presentation Ownership Mindset: Comfortable communicating the value of marketing efforts across brand, top-line revenue, and loyalty to all property stakeholders Analytical Mindset: Advanced problem-solving skills with the ability to analyze complex data and translate insights into actionable strategies Technology Proficiency: Expert-level skills in Microsoft Office, Google Suite, and marketing technology platforms Industry Knowledge: Current understanding of hospitality industry trends, marketing technologies, and advertising platforms Results-Oriented: Ability to translate strategies into marketing programs and execute them quickly and efficiently to drive top-line property revenues

Education & Experience

Bachelor's degree in Marketing, Analytics, Business, or related field Minimum 5 years of experience in marketing with a focus on multichannel marketing and demand generation Proven experience in hotel, hospitality, or resort marketing and sales Experience working with property management systems, revenue platforms, adtech, and analytics platforms Agency management experience directing external agencies and specialists, ensuring performance and accountability Must be legally authorized to work in your country of residence

About Company

Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of approximately 75 spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark's branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.