Job Description

Range:
125,600.00 - 188,400.00 CAD
:
Director, National Draw Based Games
GAME ON - OLG needs you
We've said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Director National Draw Based Games to be accountable for the development and implementation of strategic annual marketing plans to ensure customer success and deliver budgeted NPP to the province of Ontario. The role will oversee design, development, and marketing across multiple Lottery products and/or customer journeys simultaneously, while following enterprise brand guidelines, within the division to deliver annual revenue/player participation outcomes and desired customer experience. This is achieved by delivering on National Draws retail lottery portfolio, valued at $1.6 Billion in annual revenue, with millions in game contribution through the development, execution, and marketing of a portfolio of national draw games and additional new business opportunities.
YOUR ROLE IN THE GAME
Reporting to the VP Lottery and Customer Success, you will be empowered to:Plan and deliver annual budgeted revenue and NPP for the National Draws Category Lead all budgeting and forecasting activities for National Draw brands (Lotto Max, 649 and Daily Grand) and supporting retail programs like Gift Cards and Multi-lane activities Collaborate with Digital lottery partners to ensure overall lottery national draw product forecasting for OLG reflects consumer choices, sales trends and optimizes the opportunity to grow sales overall. Develop and manage all variable expenses for the category including the development of the marketing budget to meet divisional objectives (including non-working, working, promotional and partnership budgets) Lead the development and implementation of the annual National Draws business and marketing plan - such as vision, mission, strategies, and financial objectives including new product initiatives and growth opportunities - to drive increased player participation, consumer and retailer satisfaction in a manner that contributes towards corporate objectives. Track progress and performance management for key initiatives. Lead the development category strategies in alignment with enterprise guidelines and overall OLG Masterbrand Collaborate with Brand during key milestones throughout marketing process including providing strategic briefs and final approval on marketing communication deliverables. Lead the annual execution of the media planning for the category with the Media Agency and ensure efficacy of plans. Lead digital execution in collaboration with Marketing Content Communication who will ensure brand and campaign design guidelines are met. Develop the Product sponsorship requirement plan for the category; define key objectives and partner with Enterprise Brand & Marketing to support delivery on the plan. Work with the enterprise social media team to manage and monitor social media and to understand what the market is (or isn't) saying about our products, services, and brand with the goal of better positioning our corporate leaders in the social space. Provide direction on the research and development of data-driven, in-depth understanding of players to identify growth strategies and evaluate specific market opportunities. Oversee the development and reporting of performance metrics and analytics to monitor business performance and identify business opportunities and issues requiring corrective action. Provide direction for the development of sales and media strategies to support the national draw-based games marketing programs and initiatives. Serve as a key OLG National Lotto Business Lead and work collaboratively with senior ILC counterparts to develop the annual National Lotto Portfolio Plan by setting sales, profit and player base objectives, and strategies. Oversee the jackpot category with ILC partners by providing guidance and insight into jackpot promotions and accelerations aimed at driving incremental sales for the category. Ensure compliance and corrective action, when necessary, by working in collaboration with regulatory (AGCO) and audit partners Serve as Business Lead on all Draw Based Games projects and initiatives including product launches, enhancements, retirements, and system improvements to ensure alignment with enterprise-wide strategy. Responsible for building, managing, retaining, developing a highly talented and commercially focused team to meet the business objectives of the category.

WHAT YOU NEED TO PLAYWork Experience: Minimum ten (10) years of business / marketing and product experience | Minimum five (5) years of leadership experience in achieving business goals and improvement | Minimum five (5) years of demonstrated ability in collaborating across the enterprise on complex and challenging problemsEducation:

University degree in Business, Management, Marketing or a related field In depth understanding of marketing principles including promotion, merchandising, advertising, market research In depth knowledge of gaming industry, specifically lottery and draw based games and the respective industry, competition and general consumer and technology trends In depth understanding of broadcast media / production, consumer / retailer promotions, budget and agency management and knowledge of print production process Understanding of consumer groups that impact both lottery products and the Ontario marketplace as a whole (includes psychographic, demographic, player and non-player behavioral studies)
Critical Skills: Strong business and financial acumen | Business and people leadership skills | Communication and interpersonal skills | Conceptual, analytical, and problem-solving skills | Complex stakeholder relationship management skills | Strategic thinking skillsStrategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutionsCollaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our workIntegrity and Trust: do what's right and operate with transparency and openness
Licenses, Registrations, Certificates:
This role may require a Category 1 or Category 2 Gaming Assistant Registration (License) from our regulator, the Alcohol and Gaming Commission of Ontario (AGCO). If required, employment is conditional upon obtaining and maintaining this registration (license), which will be initiated at the offer stage.
PERKS OF JOINING OUR TEAMPart of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario Flexible Work Environment: to help balance both work and life You Matter: family friendly work practices and hybrid work Freedom to Innovate: supports new and better ways to be successful Be your Authentic Self: environment that values diversity as a source of strength Learning Galore: 24-7 access to robust online learning programs Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG - GAME ON!
OLG's purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.
The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.
Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.
While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG's net profits are reinvested back into the province, contributing to the quality of life for Ontarians.
To learn more about OLG go to our website at www.olg.ca
We look forward to hearing from you, interested applicants please apply online by March 27, 2025.OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process.
We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG's Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.