Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid



The opportunity

Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious Digital Marketing leader to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Job description

Reporting to the AVP of Strategy, Planning & MarTech, the role will lead the strategy and planning efforts for the organization supporting our Global Wealth and Asset Management (GWAM) Segment. The role will enable Manulifes digital marketing strategic roadmap accounting for its various web properties across Retail, Retirement and Institutional businesses, digital marketing infrastructure and platforms (MarTech), and other digital marketing capabilities. The role oversees the successful delivery of the departments services and operations to ensure end-to-end digital measurement and reporting, infrastructure management, data management, planning, and processes empower our internal stakeholders. This leader also works closely with customer experience, digital transformation, digital experience, technology management, advanced analytics, the data office and product functions as a change agent accelerating the marketing teams continued digital transformation to a digitally led, agile, customer-obsessed function as well as a strategic partner and enabler of the entire Manulife marketing ecosystem.

Key responsibilities:

Develop and execute the Digital Marketing capabilities strategic roadmap for segments

• Provide on-going strategic direction to the Global Digital Marketing service delivery pillars and other MarTech functions
• Align executive reporting with strategic direction, helping the firm embed its KPI initiatives into our global digital marketing execution (e.i. PWS, Digital KPI, OKRs, etc.)
• Drive consistent engagement on data and ensure the data is utilized in all pockets of the segments by leading a team of Reporting, Insights & Optimization SMEs
• Develop plans of attack aligned with the functions strategic objectives
• Build roadmap beyond the current services, establishing cross-functional relationships across the firm

Lead the development of business cases to support the strategic direction

• Identify strategic opportunities and drive related business cases with the segments
• Collaborate with risk, compliance and legal on digital marketing data privacy program
• Lead and adopt best practices in the industry to make the firm a leading source of digital advancements
• Analyzes key business priorities and brings insight to generate executive action that creates value for the company
• Be accountable along with segments stakeholders for the Outcome Delivery Framework processes and financial reporting supporting the business cases

Resource management and operations

• Contribute to overall budget decisions
• Ensure delivery of strategic executive reporting and planning such as monthly business reviews, steering committees, etc.
• Enable operational activities, workshops, training/learning sessions, forums, and opportunities to keep the team abreast of digital marketing and technological advancements
• Create appropriate communications material for various audiences
• Communicates progress to external audiences and senior forums as a continuation of strategic story
• Serve as a thought leader across Manulife/John Hancock and lead in global communities of practice outside of our organization to foster innovation in a fast-evolving digital landscape

Skills and competencies:

• Team player with the ability to successfully manage senior leadership interactions as well as collaborate with various stakeholders of the organization
• Passionate about achieving positive results for the business
• Compelling storyteller with the ability to communicate business value through data to senior management and teammates
• Experience in accelerating growth in a fast cycle business/start-up environment where user experience/customer expectations are changing rapidly
• Experience navigating senior leadership exposure
• Self-motivated team player with a specialists mindset
• Strong organizational, communications, and time management skills
• Ability to work under pressure of deadlines
• Ability to work in, as well as, lead a team
• Advanced knowledge on digital marketing strategies and digital data architecture/modeling
• Expertise with the wide spectrum of all digital tools: web analytics, social, search, CRM, marketing automation, content management, video assets, etc.

Qualifications and experience required:

• Education: Bachelors degree required, MBA or Masters degree preferred
• Years of experience in digital marketing: 7+

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit
• You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
• You thrive in teams, and enjoy getting things done together
• You take ownership and build solutions, focusing on what matters
• You do what is right, work with integrity and speak up
• You share your humanity, helping us build a diverse and inclusive work environment for everyone

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as MFC on the Toronto, New York, and the Philippine stock exchanges, and under 945 in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location Toronto, Ontario

Salary range is expected to be between $103,050.00 CAD - $185,490.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife