Director, Marketing and Communications - Edmonton Public Library
Job Number : 46350


Are you a marketing and communications guru who has been searching for the place where your fun and fresh creative energy will be enthusiastically welcomed? Do you want to lead a team of award-winning marketing and communications professionals who have helped to create an established and recognizable brand for one of Canada\'s leading public libraries? Do you want to turn big ideas into action by steering the way EPL promotes our amazing programs and epic events? If so, EPL is the place for you!

EPL is looking for a creative and dynamic Director, Marketing and Communications to drive EPL\xe2\x80\x99s marketing strategy forward as we continue to support EPL\xe2\x80\x99s work to engage our customers and positively impact our communities. As a key strategist, advisor and member of the Senior Leadership Team, the Director manages EPL\xe2\x80\x99s marketing functions that encompass marketing, communications, advocacy, design and production services, and fund development.

Key responsibilities include:

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  Reporting to the Executive Director, Service Design, provide leadership and direction in the development, implementation and evaluation of marketing, communications, advocacy, design and production, and fund development strategies to raise awareness of EPL within local communities, all levels of government, and the media.
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  Provide leadership and oversight of EPL\xe2\x80\x99s visual identity, brand, and reputation management.
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  Lead the development, implementation, and evaluation of marketing strategies focusing on customer attraction/retention, public/media awareness, and positive government relations.
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  Lead the planning and implementation of events such as the Forward-Thinking Speaker Series, EPL Gala, branch openings, public consultations, and other similar activities, in consultation with the Leadership team.
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  Lead the development of advocacy strategies, plans, and activities in collaboration with the CEO to support the CEO, the Executive Team, and the Board of Trustees with advocacy efforts (primarily at the municipal and provincial level).
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  Establish and foster relationships with key external stakeholders and partners to support EPL advocacy, marketing, communication and fund development activities and events.
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  Provide leadership in market research to support customer-centered service development, delivery, and planning.
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  Lead, manage, mentor, and support staff in their own growth and development in alignment with policies and frameworks of the Library corporate culture as embodied in the Vision and Mission statements, Values, Community-Led Service Philosophy and the Canadian Federation of Library Associations position statements on Intellectual Freedom and Diversity and Inclusion, with particular emphasis on providing excellent customer service. Participate on the Senior Leadership Team by contributing expertise and perspective regarding major organizational decisions and planning.
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  Serve as a representative for EPL or coordinate representation in marketing, communications, and fund development related city and community initiatives.

Qualifications:

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  University degree in Marketing, Communications or a related field with a minimum of eight years of progressively responsible professional experience in marketing and communications, including a minimum of six years of leadership and supervisory and management experience. Graduation from an MBA, MPA or a related masters program is an asset. Equivalencies may be considered.
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  Excellent interpersonal and communication skills with differing audiences, including excellent writing, verbal, presentation, and listening skills.
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  Significant experience developing, implementing, and evaluating marketing, communications, advocacy, and fund development programs is required.
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  Well-developed leadership abilities with strong team building and facilitation skills.
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  Experience with the development and management of a large and complex budget.
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  Excellent project management, communication, presentation, and relationship-building skills.
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  A strong customer-service orientation and the ability to lead and collaborate effectively in a team environment.
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  Superior problem solving skills, a high level of organizational ability, and the ability to deal with multiple deadlines and demands.
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  Strong decision making skills demonstrated by strategies that move the organization forward, effective goal setting, action plans, and evaluation of successes and failures.
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  Membership in International Association of Business Communications (IABC) or Canadian Public Relations Society (CPRS) is desirable.
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  Knowledge and understanding of media and government relations.
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  Experience working in a public library environment is an asset.

Pay Band: $131,081 - 163,850 (Annually)

Note: Satisfactory background screening is required for this position, which includes a Criminal Record Check/Police Information Check.

Closing Date: Open until suitable candidate is found. EPL is eager to fill this role quickly and will be screening applications as they are received.



Classification Title : Manager 4
Posting Date : Mar 31, 2023
Closing Date : Open until filled
Number of Openings (up to) : 1 - Permanent Full-time
Union : Management
Department : Management Services Department (Edmonton Public Library)
Work Location(s) : Marketing, Communications & Fund Dev. Div., 4F Stanley A. Milner Library, 7 Sir Winston Churchill Sq Edmonton T5J 2V4