Job Description

Location:

Greater Montreal Area (hybrid/field/Office) o

Type:

Full-time, Permanent

Reports to:

EVP o

Direct reports:

2 Field Reps (close collaboration with Inside Sales, Production Coordination, Accounting, Logistics)

The Role

Own Uniking's national Food & Beverage segment across

beverage, bakery, protein, dairy, fruit & veg, and food processing

. Lead the strategy, coach the team, and drive disciplined execution to grow revenue direct

to plants (no resale to distribution)

. The Director will

foster growth in each sub-segment

; account allocation (including potential house accounts) and quota structure for the role will be defined during the hiring process.

What You'll Do

Segment strategy & execution:

Execute/Build/Progress plan

for each sub-segment

; define pursuits, playbooks, and coverage by account tier.

Team leadership & cadence:

Run weekly 1:1s and pipeline reviews; plan ride-alongs; enforce CRM discipline and follow-ups.

Account growth:

Drive multi-site expansion with reps; support key pursuits and proposals; may own selected accounts (to be defined).

Commercial discipline:

Enforce/Establish pricing guardrails; establish bid/no-bid rules; run win/loss and margin reviews.

Forecasting & CRM:

Operate a tight weekly forecast (Zoho CRM), with clean stages, probabilities, and close dates.

Cross-functional delivery:

Coordinate with Inside Sales, Production Coordination, Logistics, and Accounting for clean orders, accurate lead times, and proactive customer communication.

Supplier alignment:

Secure program pricing, lead-time priority, and joint planning with core suppliers.
KPIs You Own

Industry growth %

(by sub-segment and Industry total)

Rep performance assessments

(activity, conversion, margin discipline)

Activity & pipeline hygiene

(coverage, velocity, forecast accuracy)

Vendor analysis

(pricing, reliability, lead times, program wins)

Win rate & qualification performance

(disqualify fast; pursue winnable deals)
What You Bring

5-10 years

in F&B industrial sales/solutions with proven team leadership.

Conveying/packaging fluency:

chains, belts, sprockets, wear parts; understands plant realities and uptime pressures. Track record growing named accounts

while protecting gross margin

under competitive pressure. CRM-driven operator (Zoho or similar); runs a clear weekly operating rhythm.

Language:

French required

;

English essential.

Able to visit customers and suppliers as needed.
Compensation & Benefits

Base salary + quarterly targets + annual target

Global commission on all sales within the F&B division

(structure reviewed with shortlisted candidates)

Car allowance + per-km rate

Financial wellness program

(Full package reviewed with finalists.)

Hiring Process (proposed)

Intro screen (20-30 min):

Fit, mandate, expectations.

Panel interview + 30-60-90 plan (60-75 min):

Leadership approach, KPIs, GTM strategy.

References & offer.

Job Types: Full-time, Permanent

Pay: $100,000.00-$160,000.00 per year

Benefits:

Company events Mileage reimbursement Paid time off Wellness program
Experience:

Sales: 5 years (required)
Language:

French (required)
Licence/Certification:

Driving Licence (required)
Work Location: In person