Job Description

Overview

Are you a senior leader in engagement, channel strategy, or marketing with public sector experience? Are you service-focused with strong strategy and relationship-building skills that help you excel in bringing together people and data to create workplace health and safety awareness and positive behavioural change? We have an exciting opportunity for a senior leader to join our Stakeholder Experience, Marketing, and Communications team.

As the Director of Engagement, Marketing, and Channel Strategy, you\xe2\x80\x99ll provide leadership and direction to the Engagement, Marketing, and Channel Strategy teams to ensure effective planning, measurement, and implementation of awareness, engagement, and outreach plans across multiple channels. You\xe2\x80\x99ll lead our channel strategy, resource development, creative services, marketing, and engagement plans, ensuring they align with our brand, corporate vision, and business objectives. You\xe2\x80\x99ll work in close partnership with our leaders in Communications, Government and Media Relations, and Stakeholder and Community Relations to maintain that alignment.

As a member of the senior divisional management team, you\xe2\x80\x99ll consistently put our stakeholders and employees at the centre of your decisions and actions while you participate in divisional policy development, planning, and decision-making activities. You\xe2\x80\x99ll lead and engage an incredible team of people who support and partner with departments across WorkSafeBC to make a difference to the workers and employers of B.C.

How you\xe2\x80\x99ll make a difference: You\xe2\x80\x99ll build the understanding and trust that helps WorkSafeBC serve people across B.C.

Where you\xe2\x80\x99ll work

At WorkSafeBC, we offer a hybrid work model that combines the convenience of working remotely with the dynamism of working in one of our offices, based on the operational needs of the position.

In this role, you\xe2\x80\x99ll work primarily from your B.C. home and occasionally in our Richmond office and other offices across B.C. as required.

What you\'ll do

As the Director of Engagement, Marketing, and Channel Strategy, you\xe2\x80\x99ll provide leadership in our engagement, marketing, and channel strategy areas by:

• Working closely with other SEMC departments to ensure an understanding of the perceptions and needs of our diverse stakeholders and employees, as well as ensure alignment to our WorkSafeBC Experience framework.
• Providing leadership and oversight to designing engagement strategies and inclusive channel strategies and resources that align with the organizational business plan and priorities and have clear success metrics.
• Leading the overall brand strategy for the organization, in consultation with the Senior Director and Executive Leadership Team (ELT), and developing and implementing the Outreach and Marketing plans.
• Collaborating with leaders in Innovation & Technology and People & Culture to ensure coordinated support for business objectives.
• Communicating effectively with managers, other WorkSafeBC directors, and the ELT about evolving outreach and engagement in alignment with our strategic priorities.
• Demonstrating our core behaviours and promoting the outcome feelings for employees and stakeholders, which include feeling supported, valued, confident, and empowered.
• Promoting and supporting WorkSafeBC\xe2\x80\x99s brand to our employees and workers, employers, and providers in B.C.
• Leading our team of marketers, creative services professionals, and digital and social channel advisors, in partnership with other departments, to further workplace health and safety in B.C.

Is this a good fit for you?

We\xe2\x80\x99re looking for someone who can:

• Thrive in a challenging and dynamic setting, building and maintaining strong working relationships across the organization as part of the management team.
• Develop and maintain strategic partnerships with internal and external stakeholders.
• Maintain current expert knowledge in the field of social marketing.
• Manage market analysis, branding, public relations, advertising, and channel strategy.
• Provide oversight to the development and evolution of brand and visual identity guidelines for the organization.
• Provide guidance and advice to directors, managers, and the ELT on marketing and outreach to diverse stakeholders in B.C. including engagement and channel strategy.
• Promote a client-focused, quality, service-oriented approach aligned with WorkSafeBC\'s Experience framework,
• Collaborate with other WorkSafeBC directors and managers in planning and program development.
• Manage financial resources within an allocated budget, plan the departmental budget, and monitor financial reporting.
• Present clearly and effectively on department goals, outcomes, measurement, and efficacy.
• Lead a team of people, focused on empowering, supporting, and valuing the contributions of each team member,
• Maintain expertise in stakeholder engagement, marketing, and channel strategies through ongoing learning and networking.

Your experience and educational background:

• A master\xe2\x80\x99s degree in business, marketing, or communications, or an equivalent combination of education, training, and expertise.
• 10 years of senior management experience in the field of marketing or communications.

We\xe2\x80\x99ll consider an equivalent combination of education and experience.

Important to know

Before we can finalize an offer of employment, you must:

• Consent to a criminal record check

WorkSafeBC\xe2\x80\x99s COVID-19 Employee Mandatory Vaccine Policy (the \xe2\x80\x9cPolicy\xe2\x80\x9d) is suspended effective January 9, 2023, however we reserve the right to re-implement it in response to changes in the public health landscape, including public health orders. We are committed to the protection, health, and safety of our employees and our Communicable Disease Prevention Program and related protocols remain in effect.

Who we are

At WorkSafeBC, we promote safe and healthy workplaces across British Columbia. We partner with workers and employers to save lives and prevent injury, disease, and disability. When work-related injuries or diseases occur, we provide compensation and support injured workers in their recovery, rehabilitation, and safe return to work. We\xe2\x80\x99re honoured to serve the 2.49 million workers and 263,000 registered employers in our province.

What\xe2\x80\x99s it like to work at WorkSafeBC?

It\xe2\x80\x99s challenging, stimulating, and rewarding. Our positions offer diversity and opportunities for professional growth. Every day, the work we do impacts people and changes lives. What we do is important, and so are the people we do it for.

Our ability to make a difference relies on building a team with a rich variety of skills, knowledge, backgrounds, abilities, and experience that reflects the diversity of the people we serve. We are committed to fostering a welcoming, inclusive, and supportive work culture where everyone can contribute as their best, authentic self.

Learn more: Discover .

Our benefits

As a member of our team, you\xe2\x80\x99ll have access to services and benefits that help you get the most out of work \xe2\x80\x93 and life. Along with a competitive salary, your total compensation package includes:

• Defined benefit pension plan that provides you with a lifetime monthly pension when you retire
• 4 weeks of vacation in your first year, with regular increases based on years of service
• Benefits package that includes customizable options for health care and dental benefits, additional days off, and a health care spending account
• Optional leave arrangements
• Development opportunities (tuition reimbursement, leadership development, and more)

Learn more: Find out .

Want to apply?

• Applications are welcomed immediately, however must be received no later than 4:30 p.m. PST on the closing date.
• Please note that we will be starting assessments prior to the closing date.

We encourage all qualified applicants to apply. If you require an accommodation in the assessment process, please email when you submit your application.

WorkSafeBC