Job Description

Want to be part of a team that's changing the way Canada travels?

As Canada's largest independent ultra-low-cost airline, that's exactly what we're doing at Flair Airlines. By consistently offering airfares that are a fraction of the ticket prices of "those other airlines", we are making air travel an affordable option for millions of couch-bound Canadians.

Yes, we're an airline, but we truly believe that our product is our people. Low fares are important, but it takes great people delivering consistently outstanding customer-focused service to build brand loyalty.

Flair Airlines is currently seeking a permanent, full-time Director Digital Experience to join our growing and ever-changing organization. Reporting to the VP Ancillary Revenue & Digital Experience, the Director Digital Experience will oversee the strategy, execution and optimization of flair's customer-facing digital experience. The role will be responsible for the strategic development of flair's web and app platforms to grow digital revenue, maximize cross/upsell opportunities, drive self-service and provide customers with a digitally-focused and enabled experience throughout their travel journey.

The Director Digital Experience will be based out of Vancouver, BC (YVR) and some travel may be required.

Primary Job Functions:

The duties of the Director Digital Experience include:

• Deliver a best-in-class and brand-enhancing digital experience for flair's customers across both web and app platforms with a particular focus on turbocharging cross/upsell and overall conversion;
• Lead, build, and inspire a high-performance digital team;
• Responsible for leading the front-end design and optimization of UI/UX and managing the commercial/customer roadmap fed through to the development teams
• Work with the Ancillary Revenue and Marketing teams to optimize retail opportunities throughout the digital customer journey
• Engage closely with the Customer team to deliver a seamless, self-serve-focused experience from booking to in-journey
• Responsible for all content across flair's digital channels and ensuring it delivers the right branding, look and feel, and relevance to customers
• Employ advanced data analytics and reporting as well as multivariate testing to optimize UI/UX, drive a culture of experimentation, and manage trading performance
• Collaborate with stakeholders across the Commercial team to build out and manage prioritization of the digital pipeline

Safety Duties, Accountabilities, Authorities, and Responsibilities:

• Demonstrate knowledge of employee responsibilities regarding safety and actively participate in the company's Safety Management System (SMS) program;
• Conduct assigned tasks and corrective actions;

Knowledge, Skills, and Abilities:

• A proven "hands-on" track record in eCommerce or digital product management in the airline or travel industry is preferred
• Seven (7) to ten (10) years of relevant work experience with at least three (3) years in digital roles
• University degree in business, commerce, or related field
• Leadership experience is beneficial but we will also consider candidates looking to step up to a leadership role. Must be able to build, maintain and inspire high-performance teams
• Able to operate at a strategic level while also "rolling up the sleeves" at an execution level and making things happen
• This is not a technical or engineering role but an understanding of web and app architecture is an advantage
• Seamlessly moving between data analytics, product strategy and relationship management will be key to success in the role
• Comfortable with experimentation and iteration to drive revenue uplift
• Able to effectively manage stakeholders, both internal and external and ensure crystal-clear alignment and organizational buy-in
• Able to foster innovation as well as manage commercial execution
• Excellent problem-solving and communication skills and ability to multi-task and prioritize in a fast-paced, deadline-driven environment
• Clear criminal record check and satisfactory employment references

Flair Airlines offers a competitive compensation package including medical and dental benefits, short and long-term disability, life insurance, dependent life insurance, employee & family assistance program, a defined contribution pension plan (matched contributions), and a staff travel program.

How to Apply:

. Applications should clearly demonstrate how your skills meet or surpass, the requirements of the position of Director Digital Experience. Further information about the Company can be found at

At Flair Airlines, we work together to promote an inclusive environment that attracts talented individuals and signals our commitment to celebrate and promote diversity. We are devoted to creating equitable, inclusive, and diverse workspaces and we encourage qualified candidates from all backgrounds to apply for this role.

We wish to thank everyone who applies, however, due to the number of applications received only those shortlisted will be contacted. We cannot accommodate phone inquiries.

We look forward to meeting you at Flair Airlines!