Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location: 1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we\xe2\x80\x99re here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.

We\xe2\x80\x99re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well\xc2\xae. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.

Why is this role important?
Throughout Loblaw history, our growth has been fueled by innovation and a passion for customers that drives us to understand and meet customer needs better than any competitor.

Today, we\xe2\x80\x99re looking for an individual to be the head of content and creative in the newly created Social Media Centre of Excellence (COE), to bring that innovation and passion to digital channels. We\'re looking for someone who has an entrepreneurial-spirit, have a proven track record leading digital and social teams to deliver innovative and ROI-focused campaigns and be a passionate early adopter of digital trends.

This is a pivotal role to our overall success at Loblaw because without meaningful real time content our customers have less visibility to our wonderful products that we bring to our shelves each day. Based in our Brampton office, we are fast paced and a collaborative team working to better grocery shopping, beauty, pharmacy, and loyalty. To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

As the Director, Content and Creative of the Social Media COE, you will have an enormous opportunity to build the best \xe2\x80\x98social media\xe2\x80\x99 experience for our customers nationwide. You will work closely with other marketing, brands, digital, media and communications teams to define the Social Media COE KPIs.

We are looking for a candidate who is a creative social media expert who lives and breathes all things creative and social media and have a proven track record as a creative innovator and team leader. Someone who is you are on top of the latest platforms and updates, from TikTok to Reels to BeReal. Lastly, you are passionate about content marketing \xe2\x80\x93 elevating brands to their desired business outcomes.

What you\xe2\x80\x99ll do:

• Reporting to the Sr. Director, Social Media COE , for the newly created Social Media COE including implementing new creative strategies, growing content services for our brands and developing and hiring new team members
• You will lead a team of content creators, copywriters, and designers - train and teach the entire team about new and innovative digital content strategies and trends by providing ongoing support and training
• Generate and present content marketing reports and analyses for feedback
• Oversee and manage all Loblaw content marketing for our divisional brands and control brands
• Develop best practices that allow content to integrate seamlessly with divisional and control brands teams
• Oversee and manage social media communities for brands including organic and paid strategies
• Oversee and manage content budgets for brand clients with clear ROI
• Partner with Loblaw Agency to deliver content marketing for brands

Does this sound like you?

• 8+ years of professional experience in digital and/or social media marketing; preference for candidates with experience in an agency environment
• Proven leadership managing a team to deliver outstanding content marketing campaigns
• Ability to work in a fast-paced environment on multiple projects, deliverables and client relationships simultaneously
• Outstanding client service capabilities
• Expert understanding of strategy and execution across digital and social media platforms
• Expert at digital and social media reporting metrics and analytics
• Expert at WordPress, Google Analytics and Facebook Business Manager
• Knowledge of email marketing, digital advertising, content production and SEO/SEM

How you\xe2\x80\x99ll succeed
In our Loblaw Marketing department, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We\xe2\x80\x99re able to keep innovating because our colleagues are passionate about their work and excited about the future.

Loblaw recognizes Canada\'s diversity as a source of national pride and strength. We have made it a priority to reflect our nation\xe2\x80\x99s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct \xe2\x80\x93 it reinforces what our customers and stakeholders expect of us.

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values \xe2\x80\x93 Care, Ownership, Respect and Excellence \xe2\x80\x93 guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits \xe2\x80\x93 these are some of the many reasons why we are one of Canada\xe2\x80\x99s Top Employers, Canada\xe2\x80\x99s Best Diversity Employers, Canada\xe2\x80\x99s Greenest Employers & Canada\xe2\x80\x99s Top Employers for Young People.

Employment Type: Full time

Type of Role: Regular
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.