The Company:
At Valens, we believe in creating products for those who need them. We do things the right way without ever cutting corners. Whether it\xe2\x80\x99s medical or recreational, local or international, we\xe2\x80\x99re pursuing meaningful extraction, formulation, product development and testing to bring purposeful cannabis to the people.
We each have our unique story, but we have a common goal of creating exceptional products with the end user in mind. We celebrate team wins, big and small, by recognizing the role that everyone has played in it. It is about growing together, learning together and making a positive difference.

AT VALENS, IT\xe2\x80\x99S PERSONAL.

The Location:

• Don\xe2\x80\x99t miss this opportunity to help build and shape the growing cannabis industry!
• Live, work and play in the heart of vibrant downtown Toronto.
• Immerse yourself in an environment where championing the individual is not just a motto, it is a daily practice and how we succeed as a team.

The Opportunity:
The Director, Brand & Trade Marketing will play the vital role of connecting the dots between Brand and Product marketing and Sales, developing consumer and trade activation strategies, trade marketing programs and implementing plans to grow the recreational cannabis business in Canada. The selected candidate will work closely across all teams and functions including but not limited to Marketing, Sales, R&D, Innovation, Regulatory and Legal. The role will report to the VP, Marketing and Communications.

As a Director, Brand & Trade Marketing you will:

• Build and assess innovative and impactful branded consumer and trade marketing programs that grow brand awareness, equity and consumer and trade engagement across all relevant channels
• Develop a portfolio retail program and merchandising strategy that supports new brand, product and business development initiatives; align national brand objectives with regional trade, national key account and general sales objectives
• Monitor and measure program execution and effectiveness; provide post-mortem analysis and recommendations on future programs
• Monitor, collect insights and report competitive brand activity putting forward recommendations for quick and effective pivots and program adjustments where applicable
• Provide retail and trade specific guidance, perspective and thought leadership on new business pitches
• Develop and Lead annual brand planning/business plans, quarterly sales plans and go to market strategies as it pertains to consumer and trade marketing activation
• Provide retail level input towards pricing strategy
• Educate team about retail and field level category trends, competition and partner portfolio strategies
• Provide ongoing training and assist with development of consumer & trade marketing team
• All other duties as assigned by VP, Marketing and Communications

As a Director, Brand & Trade Marketing you bring:

• Ability to travel up to 30%
• BA in Marketing, Business Administration or other related field
• 7+ years experience working in a fast-paced consumer packaged goods company in a consumer & trade activation role
• Thorough knowledge and experience developing consumer & trade activation programs as well as point of creative development and production fundamentals
• Experience managing agency relationships, writing and editing creative briefs, and providing creative feedback in line with brand and product strategy
• Curiosity to discover ways of collecting and translating consumer and trade data into actionable decisions that directly influence the programming we create
• Significant experience managing projects with cross-functional teams
• Proven experience in measuring consumer and trade program effectiveness and ROI
• Strong experience in budget building, managing and tracking for accounts and brands
• Expert knowledge of Microsoft Office (Excel, PowerPoint, Word)
• Ability to be agile and handle new regulations
• Excellent organizational skills
• Strong verbal and written and communication skills
• Ability to complete a satisfactory criminal record check
• All successful candidates are required to pass background checks

As a valued member of the Valens team, you will enjoy:

• Competitive total compensation and incentives
• A top-notch extended benefits package including medical, vision and dental
• An entrepreneurial and innovative environment that fosters growth and continuous learning

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment to Diversity & Inclusion:
The Valens Company is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, Valens encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.

Please note that The Valens Company does not utilize social media to hire employees, nor does it ever charge fees to candidates at any stage of the recruitment or hiring process. When replying to emails, please ensure the sender name and email address match exactly and the address ends in @thevalenscompany.com. If you are concerned about the authenticity of an email, letter, or call from, for, or on behalf of The Valens Company, please send an email inquiry to careers@thevalenscompany.com.