Job Description

Career Opportunity

Libro is growing - and Libro is hiring.

Our expansion plans include a series of new hires across the organization. Take a look.

www.libro.ca/careers

Who We Are

Imagine working for an organization where every employee and customer is an Owner.


No matter whether a customer Owner or employee Owner, everything we do at Libro is about helping people prosper. We recruit and develop high-quality candidates like you who are ready to offer the best possible advice, coaching and service, when and how our Owners need it.



Libro invests heavily in the development and career ambitions of our staff. Our hiring philosophy is focused on finding candidates who carry a positive attitude, a desire to learn, and a passion for helping our staff and Owners (customers) grow financial confidence. We commit to teaching and supporting you as you learn the skills you need.

What Opportunity Awaits?

As we continue to grow, Libro is on a mission to find a passionately accountable

full-time Director, Alternative Channels.

The Director, Alternative Channels will oversee the strategy, development and management of digital and virtual channels, including those designed to support personal banking, wealth management and local business service. The Director will focus on expanding Libro's reach through alternative channels, and the integration of open banking and partnerships with third-party financial providers.


The role also involves driving the growth of digital distribution platforms, ensuring that both owners and local business can access tailored solutions through innovative and seamless digital channels. The role will focus on expanding and optimizing non-traditional service channels, such as digital banking, mobile applications, and other emerging technologies.


The Director, Alternative Channels will drive strategic initiatives to ensure Libro's competitive advantage in the marketplace by increasing owner engagement, operational efficiency and service accessibility. This role will deploy and execute market-leading, innovative solutions for Libro owners, reaching across the credit union to provide innovation and agility for superior experiences.

The successful candidate will:

Lead the development and implementation of a comprehensive solution centre strategy focused on personal and family banking, local businesses and wealth management owners. Build and manage digital tools and resources to offer personalized financial solutions across these segments. Spearhead the creation, optimization and ongoing maintenance of a virtual sales channel to drive new owner acquisition and strengthen existing relationships. Use data analytics to monitor and drive the performance of virtual sales efforts, ensuring that virtual interactions are as impactful as in-person engagements. Establishes key performance indicators and metrics to measure the success of virtual banking initiatives. Lead the strategy for adopting and integrating open banking frameworks. Foster partnerships with FinTech companies, third-party providers, and other financial institutions to enhance service offerings and create innovative banking products. Oversee the growth and optimization of digital distribution channels, including mobile apps, online banking and other self-service platforms. Work closely with IT and Experience and Transformation teams to ensure Libro's digital distribution channels are user-friendly, accessible, and equipped with the tools owners need for their financial journey. Advocate for continuous innovation and digital transformation within the organization. Build relationships with internal and external partners to drive innovation and collaboration.

Could this be you? Are you ready to join an exciting team at Libro?

Do you have a passion that aligns with Libro's Purpose? We want to strengthen financial well-being for a better tomorrow and we're looking for people to join us in making a difference to people, businesses, and communities. Do you display the Libro values of Accountability, Courage, High Performance and Inclusive Mindset? Do you have a University degree in Business Administration, Finance or related field? Additional education in Information Technology would be considered an asset. Do you have 7+ years of progressive experience in digital banking, alternative delivery channels or financial technology with a significant portion in a leadership role? Do you have experience managing virtual sales strategies, digital distribution and open banking partnership initiatives? Do you have a proven track record of leading large-scale, cross-functional initiatives to improve operational efficiency, drive performance, and achieve organizational goals?

Some of the ways we show Libro is an outstanding employer:

Competitive salaries and employee pension plans. Comprehensive benefit package, with all premiums paid for by Libro! Generous vacation time. Employee wellness programs. Staff accounts and staff rates on products and services. Staff appreciation programs and awards. Career development opportunities including tuition assistance. Many great perks and rewards; fitness club discounts, technology offers, travel and entertainment deals, just for being part of our great team!

If you're passionate about helping your community, interested in being part of a remarkable team, and want to do your part to strengthen financial well-being for a better tomorrow - we want to hear from you!

With a purpose beyond profit, Libro Credit Union is proud to be a Certified B Corporation, joining leaders of a global movement of people using business as a force for good.






Libro is committed to fostering a safe, healthy, and inclusive work environment that inspires respect.

As an inclusive employer we are committed to providing a fully accessible recruitment process.

Email us at careers@libro.ca any time during the recruitment process to let us know what supports you may need to be successful.





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