Job Description

:ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Digital Commerce team plays a crucial role in supporting the entire online consumer journey. The team is responsible for driving sales not only on retailer websites but also through the direct-to-consumer channel on Whirlpool Canada\'s branded websites (KitchenAid.ca, Maytag.ca, Everydrop.ca, GladiatoGarageworks.ca and Whirlpool.ca). Responsibilities span a wide range of activities, from managing product listings and optimizing online presence on various platforms to ensuring a seamless shopping experience on the company\'s own websites.This role in summaryThe Direct Sales Manager is a key driver of Whirlpool Canada\'s online success, leading the charge to maximize sales and elevate the consumer experience on our branded websites. By spearheading strategic planning, data-driven optimization, digital media excellence and cross-functional collaboration, they ensure the achievement of the following critical financial and web performance goals:

• Increased sales and revenue through the direct-to-consumer channels
• Enhanced consumer experience and satisfaction on the branded websites
• Improved web performance metrics and achievement of key financial indicators
• Successful execution of strategic plans and data-driven optimizations

Your responsibilities will include

• Developing and executing comprehensive sales strategies for the direct-to-consumer channels.
• Setting clear sales targets and KPIs aligned with the company\'s overall objectives.
• Identifying new opportunities for growth and expansion in the online marketplace.
• Managing and optimizing paid advertising campaigns across various digital platforms (e.g., Google Ads, social media ads).
• Developing and implementing a comprehensive digital media strategy, including analyzing campaign performance to maximize return on investment.
• Analyzing sales data and web analytics to identify trends, opportunities, and areas for improvement.
• Working closely with marketing, product, and customer service teams to ensure alignment and synergy.
• Coordinating with IT and web development teams to implement website enhancements and new features.

Minimum requirements

• A university degree
• 5+ years of experience in digital marketing or e-commerce, with a proven track record of driving online sales growth

Preferred skills and experiences

• 5+ years\' experience managing/implementing various merchandising initiatives such as designing promotional plans, building forecasts, setting merchandising priorities, etc.
• University degree with a marketing or business focus
• 5+ years of experience in digital marketing or e-commerce, with a proven track record of driving online sales growth
• Demonstrated experience in managing and optimizing email marketing campaigns and digital media advertising.
• Experience with setting goals, hypothesizing improvements, optimizing, measuring progress/success, and closing gaps to goals
• Strong understanding of web analytics and data-driven decision-making.
• Entrepreneurial mindset driving relentless pursuit of improvement and personal ownership of results
• Self-starter, highly developed ability to receive and give feedback as well as to set priorities
• Up-to-date knowledge of digital marketing trends and best practices.
• Proficient in Google Suite applications.
• Effective communicator across multi-functional teams

Additional informationWhirlpool\xe2\x80\x99s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply \xe2\x80\x98always on\xe2\x80\x99 flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.We offer other flexibility and industry-leading time-off benefits that will help you balance what\xe2\x80\x99s important at work and at home, including:

• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

We are committed to offering accommodation during any phase in the recruitment process. If you require disability-related accommodation to participate in the recruitment process, please email canadahr@whirlpool.comConnect with us and learn more about Whirlpool CorporationSee what it\'s like to work at Whirlpool by visiting . Additional information about the company can be found on , , , and .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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