Direct Response Copywriter

Calgary, AB, CA, Canada

Job Description

On-Target Earnings

: $90,000 Base + $20,000 Performance Bonus


Location

: Kelowna, BC (In-person)


Benefits

: Health Coverage Dental Coverage Unlimited Paid Time Off Real Impact Team Culture That Actually Feels Like One


About Us


------------



At Martell Media, we're on a mission to

inspire people to become the best versions of themselves

and share their transformations with the world.



Founded by serial entrepreneur and investor

Dan Martell

(investor in Udemy, Intercom, and Unbounce), we're building a company that values

leadership

,

growth

, and

simplicity,

and we're looking for people who live those values too.


At the heart of everything we do:





1?? Be the example...growth mindset. 2?? Build the people...we build people, the people build the business. 3?? Simple scales...we scale with simplicity, not complexity.


Why you shouldn't work here

- Radical Transparency from our CEO




What Applying Looks Like


----------------------------



We keep it transparent and efficient. Here's what to expect:



1-min intro video

(Loom, Vidyard, or Google Drive - share your link below)

Application review



15-minute intro call



Strengths assessment

- how you learn and do

In-person interview

- values and culture fit

Paid test project

- work with us, like you're already on the team

Final call with our CEO



Offer

- if we're both excited, we move forward fast

About the Role


------------------



We're hiring a

Direct Response Marketer

to drive revenue growth through campaigns that convert clicks into customers. You'll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being

measurable revenue from qualified leads.





This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won't be buried in meetings or strategy decks, your impact will be seen in the numbers.


What You'll Do


------------------


Direct Response Copy & Creative




Write ads, landing pages, email sequences, and sales scripts that convert. Collaborate with creative teammates to build compelling ad creative.

Paid Media & Acquisition




Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, and TikTok. Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals. Test new hooks, offers, and formats to unlock growth.

Funnels & Optimization




Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs. Run A/B tests to increase conversion rates, AOV, and LTV.

Data & Reporting




Track performance metrics (CAC, LTV, payback period, funnel conversion). Provide weekly performance insights and recommendations.

What You Bring


------------------


Required




3-5 years in direct response marketing, growth, or performance roles. Strong copywriting skills with examples that drove sales. Hands-on experience managing paid campaigns with meaningful budgets. Experience with CRMs, funnel builders, and analytics tools. Portfolio of campaigns tied directly to revenue outcomes.

Preferred




Experience with high-ticket or info/coaching products. Meta Blueprint / Google Ads certified. Ability to blend creative direction with data-driven optimization.

You're a Great Fit If You...


------------------------------


Own your numbers and thrive on results. Love testing, iterating, and scaling winning offers. Switch easily between creative brainstorming and data analysis. Thrive in a high-output, in-person team environment.

Why Kelowna? Why Now?


-------------------------



People move here for the views. They stay for the vibe. Kelowna offers:


A thriving entrepreneurial ecosystem World-class outdoor activities at your doorstep Great schools, arts, and a vibrant, welcoming community Lakeside patios, mountain trails, craft coffee, and yes, amazing wine*

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Job Detail

  • Job Id
    JD2878536
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Calgary, AB, CA, Canada
  • Education
    Not mentioned