Job Description

As a vital member of the Subway Canada Team, the Director of Public Relations and Sponsorship is responsible for collaborating with various critical business stakeholders to develop best-in-industry public relations initiatives and grow our sponsorship within the basketball vertical (Raptors, NBA, WNBA, Junior NBA) along with our Share of Heart program, Never Miss Lunch. The successful candidate must lead Public Relations and Sponsorship agencies in an inter-agency model to deliver results related to consumer relevancy and brand love targets.
Essential Functions:Collaborate with Marketing, Category, Ops, and Subway Market Operations (SMO) to develop consumer public relations and influencer initiatives that strike through within the earned Canadian media landscape. This role will require extensive and efficient collaboration, specially with Creative Services and Social to ensure the development and execution of impactful public relations campaigns that drive the brand\'s relevancy forward with a target audience, growing share-of-voice within the QSR industry. The role will also work closely with the Senior Manager of Internal Communications to ensure the amplification of the campaign is delivered to a variety of internal stakeholders. Experience leading an agency partner, client-side, will be an asset.
"Lead all Sponsorship strategies and initiatives, working on macro marketing communications levers to ensure the highest return on brand affinity and purchase consideration, alongside the Senior Manager of Sponsorship. Lead our basketball sponsorship within the vertical (Raptors/MLSE, NBA, WNBA, Junior NBA), and our Sponsorship agency. Work with internal and external stakeholders to continue our industry-leading sponsorship: activations, in-restaurant marketing assets, Sandwich Artist initiatives and system amplification, and external amplification (CRM, web, app, PR, social) in French and English. Sponsorship works closely with our Creative Services and Paid Media teams and works in parallel with our sports strategy"
Lead Subway Canada\'s Never Miss Lunch proprietary initiative with Food Banks Canada while growing the impact the program is making on Canadian communities. French and English. Work with internal stakeholders and Food Banks Canada to further develop the Sustainability program, ultimately driving brand love and traffic for our franchisees: activations, in-restaurant marketing assets, Sandwich Artist training and system amplification, external amplification (CRM, web, app, PR, social) in both French and English. CSR works closely with our Creative Services and Paid Media teams while collaborating with the Senior Manager of Sponsorships.
As a custodian of the brand and brand health, this role will be required to lead crises in Canada, leading all Canadian stakeholders during critical and urgent issues. The position requires collaboration with Global Communications and Legal stakeholders to ensure flawless issue navigation. They will also be responsible for community management resolution via social, working with multiple stakeholders.
Builds relationships with cross-functional partners within the business to understand day-to-day happenings across initiatives and provide communications support. Contributes to the positive culture of the team by working well with others, coaching and teaching other team members, and being an all-around team player.Skills and Abilities Required:Strategic thinking and robust understanding of the changing Canadian media, influencer, and sponsorship landscape.
Excellent writing skills. French is an asset.
Thrives in a fast-paced, evolving environment.
Builds solid relationships and partnerships with organizational leaders, functional contacts and colleagues across the globe.
Curiosity and eagerness to learn about the Subway business and opportunities to grow brand affinity.
Manages projects in a deadline-driven environment.
Quickly learns new social and media platforms to drive more effective brand engagement.
Uses analytics tools to measure communications and sponsorship effectiveness throughout initiative or window lifecycle.A successful candidate will have:Bachelors in Communications/Public Relations, Marketing, Journalism, English or related field highly suggested.
10-12 years of overall communications and/or sponsorship experience

Subway