Job Description

Digital Strategist

Department:

Customer Success Team

Reports to:

Director, Go-to-Market Strategy

Location:

Hybrid - Vancouver-based

About Lodestar Digital

Lodestar Digital is the in-house agency for one of Western Canada's largest media groups--and a full-service marketing partner for businesses across industries. We run campaigns for the local media brands you love, including Vancouver Is Awesome and North Shore News, while also working directly with clients to deliver everything from programmatic advertising to sponsored content, websites, social media and design. Our team blends media insight with marketing know-how to help brands show up clearly, creatively and in the right places. If it drives growth and connects with audiences -- there's a good chance we do it.

Why Work With Us

As a Digital Strategist at Lodestar, you'll be at the heart of executing integrated digital campaigns. Our team acts as the connective tissue across the business -- helping sales win, clients shine, and big ideas come to life. You'll turn complex goals into clear, actionable strategies that deliver results. This role demands sharp communication, multi-channel expertise, and strong project coordination -- all essential to meeting the marketing objectives of the communities and businesses we serve.

Key Duties and Responsibilities

Support the planning, execution, and reporting of integrated digital marketing campaigns, including client onboarding and asset coordination. Assist sales teams in developing strategy and materials for high-opportunity clients, including pitch and performance reporting calls. Collaborate across departments to ensure seamless campaign delivery and act as a liaison with Lodestar's digital service team for advanced services or troubleshooting. Conduct digital marketing audits and translate findings into actionable sales strategies. Create or contribute to pitch decks and sales enablement resources. Attend assigned sales and marketing meetings as a key connector between teams.

Education, Qualifications and Skills

2-3 years of experience in digital marketing and client services Strong understanding of multi-channel marketing -- including paid media, SEO, content, and social A diploma or degree in marketing, communications, business, media studies or a related field is preferred. Experience managing integrated campaigns with multiple deliverables and stakeholders Comfortable navigating key marketing tools, such as: Reporting dashboards and BI tools (e.g., GA4, Google Looker Studio, TapClicks), Ad platforms (e.g., Google Ads, Meta Ads Manager), SEO tools (e.g., Semrush, Ahrefs, Google Search Console), CRM systems (e.g., HubSpot, Salesforce), Project management tools (e.g., Asana, Monday, Kantata) Strong reporting and analysis skills with an eye for optimization Confident communicator with excellent presentation skills (written and verbal) Highly organized with the ability to prioritize across teams and timelines Bonus: Strong visual sensibility and experience creating pitch or presentation materials

What You Get:

Compensation: $55,000 - $60,000 per annum Hybrid work model: Three days in our Vancouver office Competitive benefits package: Dental, vision, and extended health care, Life insurance, Paid time off, DCPP match, Education budget.
Job Type: Full-time

Pay: $55,000.00-$60,000.00 per year

Benefits:

Casual dress Company events Dental care Extended health care Paid time off Vision care Work from home
Schedule:

Monday to Friday
Work Location: In person